It is reported that TikTok Shop has achieved three - digit growth in the number of its sellers in Ireland on the first anniversary of its launch in Ireland.

According to the report, sellers across the country are reaching new customers through shoppable videos and live - streaming shopping, promoting sales growth, and converting creativity into income by interacting with Ireland's 2.4 million TikTok users every month.

TikTok Shop enables enterprises across the country, including entrepreneurs, small and medium - sized enterprises and various types of large retailers, to grow and develop locally and in other regions.

"In just one year, Irish enterprises have shown the unique charm of TikTok Shop. Here, personality and products are perfectly integrated. Small businesses in Galway can reach customers across Ireland in real - time, making shopping full of human touch again," said Katie McElroy, TikTok Shop's customer manager in Ireland.

"The growth of Irish sellers is remarkable, and this is just the beginning."

Black Friday marks TikTok Ireland Mall's first participation in the world's largest shopping event.

Irish sellers actively seized this opportunity, promoting an 82% growth in shoppable video content and doubling the number of live - streaming shopping sessions that week. Consumers discovered local brands through real - time demonstrations and supported Irish sellers without leaving the application, ultimately leading to a 190% increase in sales.

From the National Ploughing Championships to Black Friday, TikTok Shop has made an eye - catching appearance in various ways. At the National Ploughing Championships, TikTok Shop made its debut and attracted Irish sellers to conduct live - streaming shopping through the TikTok platform, attracting more than 225,000 visitors and achieving a 30% sales growth during the competition, fully demonstrating how digital commerce can help all kinds of enterprises, from health products to fashionable boutiques.

As TikTok Shop enters its second year, its focus is still on supporting more Irish small enterprises to grow and develop on the platform.

In 2026, TikTok Shop will further expand its categories in fashion, home and lifestyle brands, providing consumers with more choices.