AMZ123 has learned that, one year after its launch in the Brazilian market, TikTok Shop has delivered a report card of rapid growth. TikTok Shop has achieved rapid business expansion in the past 12 months and has gradually become an important participant in the Brazilian e-commerce market.

Data shows that during the first year of operation, TikTok Shop's monthly average daily GMV (Gross Merchandise Volume) grew 102 times, exceeding TikTok's previously most optimistic growth expectations. At the same time, the platform has attracted a large number of new sellers and alliance promoters to join, further promoting the expansion of the ecosystem scale.

With the growth of transaction volume, TikTok Shop's Brazilian creator ecosystem has also expanded rapidly. Data shows that the number of daily active alliance creators on the platform has grown 46 times in a year. The so-called active alliance creators refer to content creators who complete at least one sale every day.

TikTok's internal survey of 17,000 app users shows that the "discover and buy" model is changing consumers' shopping habits. Survey results show that 57.8% of users will complete the purchase directly within the TikTok Shop interface after discovering interested products while browsing the content stream, without the need to jump to other platforms.

Live commerce has become an important driving force for platform growth. Data shows that from May 2025 to May 2026, the number of daily live streaming sales on the TikTok Shop platform increased 20 times. At the same time, the monthly average daily GMV generated through live streaming increased 161 times, a growth rate significantly higher than the overall platform transaction scale growth rate.

Gustavo Mondo, the category leader of TikTok Shop Brazil, said that live streaming sales can bring the sales experience in physical stores online and achieve larger-scale coverage with the help of the Internet. By demonstrating the effects of product use in real-time and answering consumers' questions instantly, sellers can turn interaction into trust and promote users to make purchase decisions faster.

At present, live streaming that generates the highest sales volume in the Brazilian market is mainly concentrated in two categories: beauty and kitchen supplies.

As the platform scales up, TikTok Shop's product categories are also continuously enriched. According to the platform's statistics on the first-year operation data, a relatively clear hot-selling product structure has been formed in multiple key categories.

In the fashion category, women's long pants ranked first in sales, followed by women's T-shirts and tops, as well as casual dresses.

In the beauty category, female body splash (Bodysplash) ranked first, followed by male body splash and men's perfume.

In the home and decoration category, pots and frying pan sets became the best-selling products, followed by sheets and pillowcase sets, and thermos bottles ranked third.

In the electronics category, headphones became the product with the highest order volume, followed by computer protective films and protective cases, as well as smart watches.

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Seller's Home Review

TikTok Shop's GMV in Brazil has experienced explosive growth, proving that the short video + live streaming sales model has been successful in the Latin American market. Sellers should focus on the advantages of closed-loop conversion rate within the platform and seize the dividend of the alliance creator ecosystem to accelerate the layout of localized content and cooperation with influencers.

Source: TikTok Cross-border Information Original Link: https://www.amz123.com/t/dDg5h59q