On March 4th, Amazon launched an AI-driven "Dynamic Canvas" feature to help sellers analyze data and gain key insights in a visual way. This new experience combines AI chat with a dynamic visual interface to create a workspace that integrates data, analysis, and action recommendations. Sellers can ask questions to Seller Assistant or choose system-recommended questions, and the system will automatically generate a personalized canvas that integrates business-related data, insights, and suggested actions.

Unlike traditional reports, this canvas has real-time interactive capabilities. Sellers can continue to ask questions, request different perspectives on analysis, or delve into certain data, and the system will update charts and recommended content in real-time. This feature has been opened to all sellers on US and UK sites and is free of charge.

Image source: About Amazon

This feature is built on the agent-based AI architecture of Seller Assistant, with the technical foundation supported by Amazon Bedrock, combined with Amazon Nova and Anthropic Claude models. Amazon said that the new feature is a further upgrade based on the previous generative AI and agent-based AI capabilities. Previously, Seller Assistant has been enhanced to be an intelligent assistant capable of reasoning, planning, and executing operations, with sellers accepting its suggestions at a rate of nearly 90%.

In specific application scenarios, sellers can analyze sales performance through the canvas, such as asking "Please analyze my sales situation" or "How is the performance of my product?" The system will generate a comprehensive table containing sales data, customer traffic, trend changes, and actionable suggestions. If a product's sales increase significantly, the system will actively prompt and suggest replenishment based on inventory conditions. Sellers can also ask for different data perspectives to discover potential opportunities.

In terms of marketing optimization, when sellers ask "How to improve the effectiveness of promotional activities", the system will analyze advertising investment, exposure, conversion rate, and individual product sales increase, and provide multiple future strategy options, while explaining their respective logical basis and expected effects. Sellers can adjust parameters according to their own constraints, such as reducing budget or prioritizing inventory backlog, and the system will update the plan in real-time.

Inventory decision is also one of the important applications of this feature. For the question "Which products need to be replenished", the system not only gives replenishment suggestions but also provides multiple path choices, such as replenishing immediately, delaying observation of demand, or clearing inventory through discounts, and shows the impact of each plan on revenue, cash flow, stock-out risk, warehousing costs, and competitive position.

Sellers can also ask hypothetical questions such as "What if demand drops by 10%" or "What if I discount instead of replenishing", and the system will simulate different results in real-time. In the future, Seller Assistant will gradually execute more operations directly, such as updating prices or creating replenishment orders.

In terms of new product planning, sellers can ask "What should be my next product", and the system will combine historical sales data, customer demand signals, category trends, and competitive intensity to provide multiple expansion directions, including variants of existing products or entering new categories, and clearly explain the investment scale, risk level, and expected profit cycle. After confirming the direction, sellers can generate a new product launch checklist through the system, predict initial inventory demand, and arrange execution steps.

Amazon said that currently this feature provides basic capabilities such as sales performance analysis, and more complex and intelligent features will be launched in the coming months. It will also be expanded to more countries and language versions later.

Currently, over 60% of Amazon's platform sales come from independent sellers, most of which are small and medium-sized enterprises. Amazon said that the launch of the Dynamic Canvas feature is part of its commitment to provide sellers with more efficient tools.

Source: E-commerce Dispatch