AMZ123 has learned that, according to recent foreign media reports, since May 18, TikTok Shop and Tokopedia have adjusted the management fees and commission structures for Indonesian seller platforms. In this adjustment, some category rates remain unchanged, some have increased by 0.5% to 3%, and some categories have decreased by 1%.

According to the platform announcement, this adjustment aims to "strengthen the platform's support for the Indonesian seller community" and provide more support for platform sellers by reducing operating costs and increasing exposure and sales opportunities. TikTok Shop and Tokopedia have also launched a new "Platform Commission Discount" plan.

The platform commission is a fee charged to sellers based on the product price. The charging standards for Mall merchants and ordinary Marketplace merchants are different, and the rates for different product categories also vary.

In specific categories, the platform commission for children's fashion products has increased from the original 4% to 7.5%, while the commission for video equipment products remains unchanged at 4%. At the same time, TikTok Shop and Tokopedia have also increased the maximum commission limit for a single product from the previous 40,000 Indonesian rupiah to 650,000 Indonesian rupiah. This means that the higher the product price, the more commission the platform can charge, but the maximum does not exceed 650,000 Indonesian rupiah.

In addition to commission adjustments, the platform has also introduced a new pre-sale service fee and began charging sellers logistics service fees from May 1. This fee covers services such as order processing, coordination, and delivery, and is calculated as a certain percentage of the consumer's shipping fee.

TikTok Shop stated that logistics service fees will vary depending on the shipping location, receiving location, and package weight, and the costs for different routes also differ. In some cases, the actual cost may be higher than the published range, but there is a capped standard for pre-tax fees. Among them, the logistics service fee for TikTok Shop orders does not exceed 5,055 Indonesian rupiah per order, and the logistics service fee for Tokopedia orders does not exceed 10,110 Indonesian rupiah per order.

The logistics fee range for standard, economy, and freight delivery services is as follows:

Java to Java: 260 to 3,000 Indonesian rupiah; Java to Nusa Tenggara: 920 to 3,000 Indonesian rupiah; Java to Sumatra: 630 to 3,000 Indonesian rupiah; Java to Sulawesi: 1,490 to 3,000 Indonesian rupiah; Java to Kalimantan: 1,620 to 3,000 Indonesian rupiah; Java to Maluku: 2,838 to 3,000 Indonesian rupiah; Java to Papua: 1,780 to 3,000 Indonesian rupiah;

Nusa Tenggara to Java: 1,040 to 3,000 Indonesian rupiah; Sumatra to Java: 870 to 3,000 Indonesian rupiah; Sulawesi to Java: 1,620 to 3,000 Indonesian rupiah; Kalimantan to Java: 930 to 3,000 Indonesian rupiah; delivery between non-Java regions: 360 to 3,000 Indonesian rupiah.

For instant delivery and same-day delivery services, the fee range in Java is 2,440 to 3,000 Indonesian rupiah, and in non-Java regions, it is 2,300 to 3,000 Indonesian rupiah.

At the same time, TikTok Shop also offers commission discounts to eligible sellers. For example, sellers who use GMV Max advertising services and whose advertising expenditure accounts for 3% or more of GMV in the past 30 days can get a full store commission discount. Sellers participating in the Growth Xtra project can also get platform commission discounts provided by TikTok Shop and Tokopedia.

Author ✎ Summer/AMZ123

Seller's Home Review

The increase in commission and service fees for TikTok Shop's Indonesian site directly squeezes the profit margin of sellers. It is recommended to immediately calculate cost changes, focus on high-commission categories and new logistics costs, and evaluate whether to adjust pricing or optimize the supply chain to maintain profits.

Source: TikTok Cross-border Information