According to news from Chuichu Network, Thailand's three major e-commerce platforms, Shopee, Lazada, and TikTok Shop, have recently announced adjustments to their commission and transaction fees. Starting from April 7th, Shopee has adjusted the commission for its mall stores, raising the commission rates for multiple categories of products. The commission rate for electronics has been adjusted to 5.89%-15.52%, and the commission caps for fashion, lifestyle, and fast-moving consumer goods have also been generally increased to 15.52%.

Lazada also adjusted its commission and payment fees on April 7th, with commission rates for some categories reaching up to 13%, and simultaneously modified the charging model for additional services such as "free shipping limits".

TikTok Shop launched new regulations in February and gradually implemented them from the end of March to the beginning of April. The "e-commerce growth fee" has been increased to approximately 6.42% (with a cap of 199 Thai Baht), and a new infrastructure fee of 1.07 Thai Baht per order has been added. In addition, sellers are provided with exclusive coupons and gold coin incentives. Affected by this, the platform fees for each order for online sellers in Thailand have generally reached 10%-18%, which, against the backdrop of weakening consumer spending, has put significant pressure on the profit margins of small and medium-sized sellers.

The synchronized price adjustments by the three major platforms reflect changes in the competitive landscape of the Southeast Asian e-commerce market, with platforms shifting from money-burning expansion to profit-oriented operational strategies.

Source: Chuichu Network