On December 4th, at the 2025 Amazon Global Selling Cross-Border Summit, Amazon's low-price marketplace Haul Value Buying announced its business progress for the first time. Over the past year, Haul has expanded its target sites from the United States to 26 countries and regions around the world. It has been launched on major sites such as the United States, the United Kingdom, Germany, France, Italy, Spain, Canada, Australia, Mexico, Saudi Arabia, and the United Arab Emirates, and will further expand to new sites in the future. Among them, Haul has performed particularly well in markets such as the United Kingdom, Germany, and Saudi Arabia.

In addition, through the new Amazon Bazaar app, Amazon has extended the low-price experience to 14 new markets including Asia-Pacific (such as Hong Kong, China, Taiwan, China, the Philippines), the Middle East (such as Kuwait, Qatar, Bahrain, Oman), as well as Latin America and the Caribbean.

Over the past year, Haul's product selection has expanded by 400%, becoming the fastest-growing shopping experience platform on Amazon; today, Haul offers more than one million products under $10 and millions of products under $20. In terms of product categories, Haul's main categories are also rapidly expanding, now covering clothing, home, footwear, toys, electronics, beauty, and other fields.

Amazon Haul Value Buying stated that over the past year, user engagement on Haul has more than doubled, with more frequent repurchase behavior. To fit users' shopping habits, on the front end, Amazon Haul Value Buying has chosen a waterfall-style product display method, allowing users to discover a wide variety of products without relying on traditional search. Last November, to celebrate the first anniversary of Haul's launch, Amazon Haul Value Buying also held its first global shopping festival.

On the seller side, Amazon Haul Value Buying stated that it is always committed to simplifying sellers' operating procedures. Sellers only need to stock up in the corresponding warehouses, and they can directly display their products to global users. In addition, Amazon Haul will officially launch a new seller promotion feature, allowing sellers to independently set and manage promotional discounts, which is more suitable for seasonal products or new products. This feature will be launched shortly after this conference.

Source: E-commerce Dispatch