AMZ123 has learned that recently, TikTok Shop reviewed platform search and sales data from May to June and identified a group of products rapidly heating up in winter consumption. Among them, winter bedding, electric kettles, down jackets and fleece-lined leggings stood out, with search volume or sales of different products rising by up to more than 9,000%.

Data shows that searches for “coberdrom casal queen” (queen-size quilt) in June increased by 138% compared with May; the search term “coberdrom em promoção” (promotional quilt) surged by 14,720% over the same period. On the sales side, sales of a Sherpa quilt grew by 337%, making it a hot item among winter home goods.

These winter bedding products not only performed well in search and sales data, but also became popular items in TikTok Shop live commerce. A four-day livestream hosted by creators Lis Oliveira and Leo Oliveira together with three sellers from Ibitinga, a city in inland São Paulo state, generated total gross merchandise volume (GMV) of more than 1.7 million reais.

Electric kettles also saw significant growth. TikTok Shop data shows that from May to June this year, total electric kettle sales increased by 9,441% compared with March to April, making them one of the products with the most obvious sales growth among the winter items announced by the platform. As temperatures drop, small appliances, together with clothing and home goods, have become categories with rapidly rising consumer attention.

In apparel, down jackets also performed prominently. From May to June, down jacket sales increased by more than 660% compared with the previous two months. Among them, down jackets with detachable hoods stood out even more, with sales growth exceeding 300%.

The growth of down jackets also echoes the expansion of TikTok Shop’s overall apparel business. In the first half of 2026, sales in TikTok Shop Brazil’s apparel category increased by 154% year on year. With the arrival of winter, warm clothing has gained further consumer attention, driving sales growth of related products.

Another winter clothing item attracting consumer attention is fleece-lined leggings. One fleece-lined legging sold on TikTok Shop saw May-to-June sales increase by 153% compared with March-to-April. From product performance, winter clothing demand is not limited to heavy coats, but extends to more everyday thermal items such as leggings.

The business performance of winter clothing sellers also reflects this trend. Larissa Tricot, which specializes in winter clothing, joined TikTok Shop in January this year and currently processes more than 2,000 orders per month, with cumulative GMV reaching 292,000 reais. Of that, 43% of GMV comes from livestream sales, which have become an important channel for the merchant to acquire orders.

A survey by Momentum Works shows that TikTok Shop currently has about 110,200 active stores in Brazil. As winter consumption demand shifts, product searches and sales on the platform are also showing clear seasonal characteristics.

Author ✎  Summer/AMZ123
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SellerHome Review

TikTok Shop Brazil’s winter consumption demand is being released in a concentrated manner, and the surge of categories such as electric kettles validates the explosive power of content-driven product selection. Cross-border sellers should closely follow the platform’s hot-selling trends, quickly test seasonal small appliances and warm clothing categories, and seize the traffic dividend window.

Source: TikTok Cross-border News
Original link: https://www.amz123.com/t/ejo4K9Cz