With the booming development of content e-commerce in the Southeast Asian market, the end-of-year promotion season is just around the corner—this is undoubtedly a golden window of opportunity for businesses to expand their cross-border business!

However, new markets also mean new challenges: high initial capital pressure, limited store expansion, high logistics costs, lack of localized operation experience... Are these concerns preventing you from taking action?

Now, all obstacles will be easily resolved! TikTok Shop, the cross-border e-commerce platform in Southeast Asia, has launched four major support policies to precisely address the four pain points of capital, expansion, logistics, and operation, paving a fast track for you to enter the Southeast Asian market. Whether you are a new merchant waiting to observe or a mature merchant hoping to expand, the platform fully supports you at this moment, making it an excellent time to enter easily and grow by taking advantage of the situation!

To help more new merchants set sail easily and quickly enter the Southeast Asian e-commerce track, TikTok Shop has launched a "0 Yuan Trial Operation" policy (fully open from December 15, 2025). For eligible cross-border new merchants, a security deposit exemption of up to 90 days is offered. You should know that the store security deposit is a常规收取的款项，用于保障各方权益.that the platform routinely collects during the merchant registration process to protect the rights and interests of all parties. This new policy allows you to flexibly invest more funds in product selection, promotion, and operation during the initial stage of operation, significantly alleviating the financial pressure at the start-up stage.

The core advantages directly address the pain points:

• More flexible funds: No need to freeze funds at the starting stage, allowing you to prioritize cash flow for product procurement and marketing, greatly improving operational flexibility.
• Zero-cost trial: Significantly lowers the threshold for testing new markets, making it easier for you to verify product market fit and test operation strategies at a lower cost without the burden of exploring user preferences.
• Extended buffer period: A 90-day exemption period provides ample time for store launch and steady growth, helping you smoothly pass through the critical start-up phase.
• Autonomous and flexible choice: You can decide whether to enable this exemption based on your own financial planning and operational rhythm, and the platform fully respects your business decisions.

At this moment, it is the golden opportunity of the triple overlay of the Southeast Asian market policy dividend window period, the consumption outbreak growth period, and the year-end shopping carnival season. The "0 Yuan Trial Operation" policy is your best support to go light and seize the opportunity first.

To meet the needs of merchants for scale expansion, TikTok Shop has upgraded the store opening permissions, increasing the number of stores that can be opened per business license from 3/country to 5/country, further reducing the cost of merchant expansion and unlocking new growth possibilities in the Southeast Asian market.

After this policy upgrade, eligible merchants can rely on the same set of operating qualifications to deploy up to 25 stores in five major Southeast Asian sites (Thailand, Malaysia, Philippines, Vietnam, Singapore) without providing additional corporate qualifications, which greatly simplifies the store opening process and saves manpower and time costs.

The upgrade brings multiple benefits:

• More efficient expansion: No need to repeatedly prepare qualification materials or register additional companies, unlock multi-store layout with one click, and quickly seize market share in multiple Southeast Asian sites.
• More flexible operation: You can open differentiated stores for different national market consumption preferences and cultural characteristics, precisely layout categories and operation strategies, and achieve refined operation.
• Cost savings: Reduce manpower and time investment in qualification handling and material submission, lower the management cost of multi-store operation, and concentrate resources on product selection and marketing.
• Stronger growth: Multi-store simultaneous operation can cover a wider range of user groups, combined with platform exposure support, to achieve order and revenue growth by multiples, accelerating scale profitability.

Logistics and warehousing efficiency is one of the keys to seizing the Southeast Asian market. Based on the full opening of overseas warehouses in five major sites in Thailand, Malaysia, the Philippines, Vietnam, and Singapore, TikTok Shop has once again upgraded its performance ecology—adding a domestic certified warehouse in Pingxiang, Guangxi, and officially launching a 3PL border warehouse business model. This model has opened up a new passage directly to the Vietnamese and Thai markets. Without the complicated cross-border stocking process, your products can quickly reach the core consumer group.

Significant advantages are visible:

• Controllable costs: Enjoy a 90-day warehouse rent exemption, which has significant cost advantages for medium and large items. The final delivery fee is borne by consumers, further saving your operating costs.
• Faster timing: Relying on Pingxiang's geographical advantages close to Vietnam and Thailand, logistics timing has been greatly improved. Goods arrive in Bangkok, Thailand, in about 6-8 days, and in Hanoi, Vietnam, in just 2-4 days.
• Flexible inventory: One set of inventory can support sales in both the Thai and Vietnamese markets at the same time, effectively reducing stocking costs. It also supports "one product, multiple warehouses," flexibly complementing overseas warehouses, and easily coping with peak order volumes during promotions.
• Support for tax rebates: Can assist in providing export customs declarations, helping you handle export tax rebates under the 0110 model, and further optimizing financial costs.
• Lower trial and error risks: The warehouse is located in China, facilitating the flexible allocation of high-value unsold inventory to other markets or returning to the domestic market, reducing trial and error costs.

Currently, the platform has certified JD.com Warehouse and Mitong Warehouse as official cooperative service providers, with a convenient warehousing process to help you quickly seize new logistics opportunities.

To help domestic trade merchants delve into the Southeast Asian blue ocean market, TikTok Shop has built a "Methodology Output-Multi-scenario Training-Dedicated Companion Service" three-in-one full-cycle incubation ecosystem, providing merchants with all-round support from entry to advanced:

1. Free resource library to solidify the foundation of operation:

• Merchant Learning Center massive courses: The platform builds a free online learning platform covering入门指南、品类运营、大促玩法等100+免费课程, supporting flexible learning for merchants and matching different stages of growth needs.

2. Multi-scenario training matrix to strengthen practical capabilities:

• Official cross-border open class live training: The platform conducts online live training every week, inviting operation experts and professional lecturers to focus on hot topics such as "short video sales skills", "live broadcast interaction conversion", "local influencer cooperation" to carry out live training and interact with merchants in real-time Q&A.
• Offline training landing and deep cultivation: The platform will regularly hold offline activities such as new merchant training camps, through dry goods courses, case analysis, on-site diagnosis, etc., to help merchants quickly adapt to the local market. On November 20, we will hold the latest new merchant training camp in Guangzhou.

3. Dedicated incubation service to solve growth pain points:

• New merchant exclusive support and incentives: Including merchant growth tasks and potential merchant exclusive support and incentives, the platform will invest tens of millions of budgets to support merchants to start cold.
• Long-term accompanying docking: Official incubation managers not only respond to daily operational questions but also provide customized growth suggestions based on regional market dynamics (such as Vietnam FTA dividends, Philippine youth consumption trends), so that merchants are "not alone at sea".

The four major policies launched by TikTok Shop this time are not simple welfare superimpositions but a set of interlocking "growth escort fist" designed to systematically solve the pain points of merchants going overseas.

From easy entry with zero threshold, to efficient logistics network cost reduction and speed increase, to full-process accompanying incubation to accelerate growth, and finally to open stores to unlock scale growth, TikTok Shop is building a fast track for you through a series of solid policy upgrades, clearing obstacles for you to go overseas.

The Southeast Asian e-commerce trend has arrived, but only those who are fully prepared can ride the wind and reach the top. The platform has built a stage for you to go overseas, paved the way for growth, and prepared a dedicated guide. What's left is for you to take the brave first step.

Opportunity always favors the mover. Scan the QR code below, follow the TikTok Shop Southeast Asian e-commerce platform official account, and lock in the policy dividend: The platform's major promotions and popular activities will be announced in advance through the official account. Don't want to miss any "explosive order" opportunity? Follow us now!