01 Amazon

1. Amazon's Australian site, Amazon.com.au, has launched a new "K-Beauty" section, introducing over 60 authentic Korean skincare and makeup brands. This section aims to help consumers better understand and choose K-beauty products, with a structured page design to lower the barrier to purchase.

2. On March 31, Amazon announced it will end its eight-year partnership with American Express in the small business credit card sector, instead collaborating with Bank of America and Mastercard to launch two new business credit cards. The new products are set to launch this spring and officially transition on August 14.

3. Amazon is internally advancing its "Kobe Project," a physical supermarket initiative, with the first stores expected to open in 2027. The plan involves building a 225,500 square-foot hybrid store that combines a large supermarket with automated warehousing, offering about 250,000 products including fresh produce and daily necessities.

4. Amazon has tested a "Compare" feature on its search results page, signaling a shift from search ranking to decision-making assistance. This AI-generated structured comparison report includes three core modules: tagged products, core parameter comparison, and key difference explanations.

5. Amazon is piloting a new program that extends Prime delivery services to external e-commerce platforms, allowing users to enjoy the service without logging into an Amazon account. Currently, it's only available to merchants using Amazon's multi-channel fulfillment.

6. Amazon's European site has initiated strict KYC verification, requiring the mandatory submission of the legal status page of corporate accounts. Accounts not verified within 60 days will be suspended, and funds frozen, targeting practices where the actual operator does not match the legal status.

7. Amazon Web Services (AWS) Korea plans to invest a total of 7 trillion Korean won (approximately $4.6 billion) in Korea by 2031 to expand its AI and cloud infrastructure.

8. Amazon recently announced the construction of a new logistics center, DQV9, in Paterna, Valencia, Spain, set to operate by the end of 2026.

9. Amazon is expanding its "Amazon Hub Delivery" program in Brazil, integrating small and medium-sized enterprises into its logistics network, expected to generate over 300 million reais in additional revenue for partner companies annually.

10. On April 3, Amazon Global Selling announced that due to rising fuel and logistics costs, starting April 17, a 3.5% surcharge will be added to FBA delivery fees for North American sites, and 1.5% for European sites, with MCF services starting May 2.

11. Amazon has tightened its reference price rules, requiring genuine transaction records for marked prices, and from May 18, regular prices will be included in promotional price calculations to prevent false high-price marking and discounting.

12. Some sellers have been notified that Amazon will cancel the credit card payment for advertising fees on April 15, deducting fees from store earnings, with a backup credit card only available when funds are insufficient.

02 TikTok Shop

1. TikTok Shop has launched a "Merchant Email Hosting Plan" to help US cross-border merchants automatically send marketing emails for new products and promotions, enhancing brand exposure and sales. This fully automated solution was launched on March 25, currently limited to brands with CRM permissions.

2. The sports and outdoor category has seen significant growth on TikTok Shop. Reports show that as of February 2026, this category's global GMV has exceeded $3.2 billion, with the US site experiencing astonishing growth of 1900% annually.

3. TikTok Shop Southeast Asia has introduced new regulations for merchants selling highly perishable fruits, requiring a minimum store rating of 3 and product satisfaction rating of 3 to promote fruits like avocados, citrus, durian, longan, lychee, and rambutan from April 20.

4. On April 1, New York City Mayor Eric Adams announced that TikTok's use on government devices has been reinstated from March 31, aiming to broaden communication channels with the public and expand information dissemination.

03 Shopee

1. Shopee is increasing support for small and medium-sized enterprises in Vietnam, promoting local e-commerce development and operational capabilities through long-term initiatives.

2. Shopee will adjust the proportion and quantity limits for presale goods on its Malaysia site from April 6, 2026, applicable to cross-border direct mail, overseas warehouses, and local fulfillment sellers; non-compliant sellers will face listing restrictions from April 13.

3. Shopee Indonesia recently announced its "Ramadan Promotion" activity data for 2026, with food and beverage categories performing outstandingly, especially during fasting hours, with sales increasing more than 13 times the daily average.

4. Shopee released official overseas warehouse first-mile channel rates for April 2026. From April 7 to April 30, the official first-mile channel rates for Malaysia and Thailand sites have been increased from the first quarter, while other sites remain unchanged.

5. Shopee has opened its 17th distribution center in Santa Rita, Brazil, its first "fulfillment" model warehouse in Rio Grande do Sul, managing third-party goods storage, order processing, packaging, and transportation.

6. To further reduce operational costs for Vietnam's 3PF sellers, Shopee has introduced a series of incentive policies such as commission reductions, product subsidies, and exclusive coupons. New 3PF sellers successfully joining Shopee Vietnam from April 1 to June 19, 2026, can enjoy three months of free commission and platform infrastructure fees.

04 eBay

1. eBay has adjusted its fee structure and platform rules in the Australian market, involving buyer and seller fee distribution, logistics requirements, and user agreements, continuing its strategy in the UK and German markets.

2. eBay has released seller updates, introducing multiple new features focused on compliance management and advertising capability upgrades to simplify seller operations and improve sales conversion efficiency.

3. eBay Australia announced that eligible sellers with total sales of less than 25,000 Australian dollars (approximately 13,000 British pounds) in the past 12 months will be eligible for free selling policies from the end of April.

4. eBay has set up a new office in Toronto and recruited positions such as intelligent search product designer and senior AI product manager for search AI, planning to integrate autonomous AI into its search system, previously tested in the US mobile app.

5. eBay has launched a financial AI assistant, Finances CoPilot, which sellers can apply for free without a store subscription. The tool answers financial questions, analyzes financial performance, cost categories, and platform policies, eliminating the need for manual report retrieval.

05 Wildberries

1. Wildberries data shows that in 2025, the platform's food sales from Asian countries increased by 40% year-on-year, with multiple categories continuing to grow rapidly at the beginning of 2026.

2. Wildberries has launched its second self-built data center in the Dubna Economic Zone in Moscow Oblast, expanding computing infrastructure for the Wildberries e-commerce platform and other digital services to ensure stable operation during peak periods.

3. RWB (Wildberries & Russ joint company) continues to expand its logistics infrastructure in Armenia. The new complex is located in the Ahtanak administrative region, covering approximately 23,000 square meters.

4. In Belarus, as the villa season approaches in March, Wildberries data shows that from February 20 to March 20, gardening product sales increased by 79% compared to last year, with potato seed sales surging by 1817%, and demand for high-tech gardening tools like greenhouses and electric log splitters skyrocketing.

5. Wildberries reported key performance indicators for 2025, with total consolidated gross merchandise volume (GMV) increasing by 49% to over 6.1 trillion rubles, and net profit rising sharply from 104 billion rubles to 175 billion rubles.

06 Ozon

1. The Russian e-commerce platform Ozon has officially started operations in Turkmenistan. Initially, the delivery cycle for goods is about 10 days, and buyers can receive orders through local postal service "Turkmenpochta" points.

2. Ozon has introduced a two-stage age verification mechanism through the Max platform. In a pilot project, purchasing energy drinks requires double verification: confirming adulthood during the first online order and rechecking upon delivery. The new system will be tested with some users in test mode from April 6.

3. Ozon Fresh's rapid delivery service for groceries, home appliances, and electronics has begun operating in Krasnodar, Rostov-on-Don, and Sochi. According to the service's press office, residents of these three southern cities can now receive food and other goods within 15-30 minutes.

07 Walmart

1. OnePay, a financial technology company backed by Walmart, is accelerating the expansion of its digital asset support range, continuing its financial "super app" strategy. OnePay says it will add mainstream tokens such as Sui, Polygon, and Arbitrum to its existing bitcoin and ether payment options.

2. According to a WARN notice filed with the state of Illinois, Walmart plans to close a fulfillment center at 21430 S. Cicero Ave. in Matteson. The notice date is March 27, and it is expected to take effect on May 29, 2026, resulting in 111 layoffs.

08 Etsy

1. Etsy has updated its seller tools, focusing on product listing, store management, order processing, and data insights to enhance data analysis capabilities and daily operational efficiency, helping sellers make more efficient business decisions.

2. Etsy has introduced new sustainability regulations, incorporating biodiversity into environmental goals, and announced that from August 11, 2026, it will ban the sale of animal fur products primarily obtained for fur, such as mink, fox, and rabbit, excluding leather, wool, and specimen products, with no exemption for vintage goods.

09 MercadoLibre

MercadoLibre, the Latin American e-commerce platform, announced that starting April 17, it will close its proprietary cryptocurrency Mercado Coin, and users will no longer be able to purchase, sell, or obtain cashback with Mercado Coin.

10 Temu

Temu has partnered with Centric Software to integrate its platform with the Centric Shoppingfeed system, helping sellers manage products, inventory, and orders uniformly and achieve multi-channel information synchronization.

11 Lazada

Lazada recently announced its 14th anniversary promotion performance, with the platform's overall GMV more than tripling during the promotion period compared to non-promotion periods. The brand mall LazMall performed particularly well, with GMV increasing sixfold, accounting for 60% of the total GMV and contributing 41% of the order volume during the promotion period.

12 Shein

According to the latest data from Roy Morgan, about 2.9 million Australians spent nearly 2 billion Australian dollars on SHEIN last year. Against this backdrop, SHEIN plans to launch the SHEIN Xcelerator program in Australia, opening up its direct e-commerce infrastructure, supply chain capabilities, and operational experience to partner brands, helping local Australian brands go global.

13 Joybuy

Joybuy, JD.com's European e-commerce platform (formerly Ochama), has officially started its first large-scale advertising campaign in Europe, with ads appearing on streaming platforms like Netflix and Disney+ and over 2,000 outdoor digital screens across Europe, without traditional TV advertising.

14 Yandex Market

Yandex Market has launched two subscription services for children's clothing sellers, with monthly fees of 6,990 and 16,990 rubles, including promotion exposure, traffic bonuses, and priority customer service. Subscription sellers' commissions are significantly reduced, with platform warehousing/fast mode at 9% and self-fulfilled mode at 16%, far lower than the previous average of 41% and 48%, allowing sellers to set their own prices.

15 Lazada

According to data disclosed by Lazada, under the drive of a series of activities such as "3.3 Ramadan Promotion" and "THR Promotion," LazMall's overall sales in Indonesia increased by 3.5 times compared to usual days, driven not only by an increase in the number of orders but also by an increase in the amount per order.

16 Blibli

PT Global Digital Niaga, the parent company of the Indonesian e-commerce platform Blibli, announced its 2025 financial year results, with net income of 22.36 trillion Indonesian rupiah, a year-on-year increase of 34%; gross profit of 3,910 billion Indonesian rupiah, a year-on-year increase of 19%; and a gross margin