Who hasn't stayed up late several times because of product selection when doing Amazon?

Scroll through the data until your eyes are blind, analyze competitors until your head is bald, and in the end, you often place orders based on a "gambler's mentality". What's the result? Either the goods are shipped, only to find that the market has long been a red ocean; or what you think is "micro-innovation" is not accepted by consumers at all.

Wake up! If you are still using this kind of "mystical" method for product selection in 2026, you are doomed to be eliminated.

According to Amazon's official data, 35% of sales come from new products launched that year. What does this mean? The market always rewards those who understand it. And if you want to understand the market, intuition is useless, AI is a must.

This year, Amazon has made two revolutionary upgrades to the core tool "Business Opportunity Detector" in the seller backend. To put it bluntly, the platform has directly sorted out the "hit product code" and fed it to you.

Upgrade one: AI Insight Report, your exclusive market analyst

In the past, if we wanted to see if there was an opportunity in a category, we had to manually scroll through the comments on the BS list, page by page, and summarize them one by one. It took half a month, and the conclusion might still be one-sided.

Now, the AI Insight Report function built into the Business Opportunity Detector has shortened this process to a few minutes.

All you need to do is enter the niche market, and the system will automatically generate a 6-dimensional analysis report. It can directly tell you what consumers in this market are complaining about. For example, when you see a yoga mat, and "poor anti-slip", "not thick enough" appears frequently in thousands of comments, this is the core pain point and product improvement breakthrough point refined for you by AI.

At the same time, it will also help you draw a clear customer group portrait - who are the buyers of this product, fitness novices or senior yoga coaches? What is their core purchase motivation? How is the price range distributed? Even the inventory rhythm can give you advice. For example, Manuka honey peaks in sales in January and July, and AI will directly remind you to start preparing inventory in Q4.

In the past, we were "data porters", now AI directly turns us into "strategic decision makers".

Upgrade two: Unmet needs mining, directly lock in the blue ocean

If the above function is "analyzing the current situation", then the next function is simply "predicting the future".

This is the "Unmet Needs Mining" function planned to be fully launched in 2026.

Its logic is very simple and violent: by analyzing billions of consumer searches, browsing and adding to cart behaviors on Amazon, to lock in those "high search volume, low transaction rate" strange areas.

What is "high search and low sale"? It means that countless consumers are frantically searching for this thing, but after searching, they can't find a satisfactory product to order, or they can't buy it at all. What this represents is an extremely thirsty blank market.

For example, the tool may tell you that "foldable + beach chair with cup holder" has seen a surge in searches recently, but there are almost no perfect products on the market. This is the golden window for product selection. It even thinks about how to innovate the product for you, directly decomposing the specific needs of consumers into a product feature list, allowing you to take this "map" to find the supply chain landing.

Written at the end

Amazon in 2026 is no longer the wild era of "listing and selling". For shrewd sellers, anxiety should be dispelled by data.

While you are still entangled in the direction of product selection, savvy sellers have already used AI tools to complete the entire market analysis. It is recommended that all sellers get familiar with the "Business Opportunity Detector" in the backend now, and treat AI as your best partner. After all, in this era of the strong getting stronger, using less trial and error cost to accurately meet the unspoken needs of consumers is the biggest hit product code in 2026.