News on January 15th, Similarweb's newly released "2025 Global E-commerce Situation Report" shows that in the ranking of monthly active users of global e-commerce platforms, Amazon ranks first with 651.7 million monthly active users, followed by Shopee (392.8 million), Temu (246.4 million) and SHEIN (215.1 million) in second to fourth places, and the top ten platforms attract more than 2 billion users every month. The report points out four major trends: Mobile has become the absolute main position, with app session volume increasing by 13% while website traffic decreasing by 1%; AI recommendation conversion rate is significant, with ChatGPT drainage conversion rate reaching 11.4%, about twice that of traditional search; Traffic is concentrated to large platforms, with Temu's annual traffic growth rate as high as 56.9%;

Source: Similarweb