According to insiders from ByteDance, TikTok Shop plans to continue expanding new sites in the European market by 2026, and it is expected to add coverage for multiple countries including Poland, Portugal, the Netherlands, and Serbia.

Together with the UK, Germany, France, Italy, Spain, and Ireland, where e-commerce business has already been launched, TikTok Shop's coverage sites in the European market will cumulatively reach 11 by then.

The e-commerce entry model for new markets is expected to be basically consistent with existing markets, and the planning time for station opening is set for mid-2026.

Source: ChuHai Network