AMZ123 has learned that the latest report "Business Revolution: The Intersection of East and West" released by the global consumer insights agency Nielsen IQ (NIQ) points out that global retail is transforming from isolated channels to interconnected systems. The Eastern "discovery-oriented" model represented by live streaming, social media and flash sales is deeply integrated with Western retail media networks, first-party data and monetization models, and artificial intelligence has become the key link connecting the two systems. At present, live streaming, social media and flash sales have driven most of the global digital incremental growth. The growth rate of social e-commerce and flash sales in the United States has exceeded that of traditional e-commerce, about 60% of consumers in the Asia-Pacific region shop through social media and flash sales, and nearly one-third of consumers in the West purchase products after discovering them on social platforms. Meanwhile, global retail media spending is expected to reach approximately 184 billion US dollars by 2025. AI agents have begun to autonomously discover, evaluate and purchase products on behalf of consumers, accelerating the reshaping of brand competition logic and the global business pattern.

Comments from Sellers' Home

Global retail is accelerating its shift to "agent-based e-commerce", and AI has become the core connecting social media, live streaming and retail media. Sellers should prioritize the layout of social e-commerce and flash sales channels, especially noting that 60% of consumers in the Asia-Pacific region have already shopped through such paths, and pay attention to the traffic opportunities brought by the 184 billion US dollars of retail media spending by 2025.

Source: AMZ123 Original link: https://www.amz123.com/kx/ARnvnaCP