A "violation" image from a popular Amazon link reveals a clever operational secret!

If you carefully observe some product pages of Amazon Basics, you will find something that seems "violation": a QR code, which appears on the first screen of the main image of the product details page. Yes, it's not A+, not a detail picture, but the core product image.

Take a look at this month's Amazon Basics bestseller with sales exceeding 20,000:

Its first product image clearly shows a QR code, and the location reached by scanning the code is not the instruction manual, but its own Amazon sales link. Therefore, this QR code is for user repurchase.

For ordinary sellers, putting a QR code on the first image of the detail page is definitely a "forbidden zone", and putting a QR code on the printed materials in the packaging is also very cautious. Because a little carelessness may trigger a violation.

Amazon's main image rules are very clear: it must be a pure white background, no guiding signs are allowed, and there are requirements for the proportion of products in the main image.

If a third-party seller puts a QR code: the image may be rejected, the Listing may be delayed online, or the system limits display.

However, Amazon itself has done so, and it is uncertain whether the operator does not understand the rules or does it intentionally.

But Amazon's own actions have revealed a great operational method.

By placing a QR code on the packaging and guiding consumers to scan it, the following can be connected:

- Repurchase guidance

- Join membership (customer loyalty program)

- Remarketing

- Long-term customer relationship management

In other words, QR codes can easily turn "transaction completion" into "relationship start".

Guiding customers to scan codes for reasonable reasons, such as making instructions, joining membership, showing more usage scenarios, etc., is a very good method to precipitate customers.

This incident tells sellers that placing QR codes is allowed, and it is necessary to do a good job in the whole user guidance and experience process. But putting the QR code directly on the homepage of the product image is a privilege that only Amazon itself has.

Source: Cross-border E-commerce Cross-border House