Cross-border merchants have mostly experienced this moment: they want to find local creators to sell products, but don’t know where to find truly suitable creators. Even after contacting them, sending samples, materials, and repeatedly explaining selling points across a screen cannot fully guarantee conversion.

This is the real pain point in European cross-border e-commerce: products are not necessarily lacking, but too much information asymmetry sits between merchants and creators.

One initiative is changing that.

2 hours, over $350,000 GMV

In August 2026, leading German livestream creator Christian Wolf was invited to Shenzhen, China. Project data showed: in just two hours, the livestream generated more than $350,000 in GMV. This livestream gave the cross-border industry a new approach: bringing overseas creators to the products and supply chain, and letting merchants connect with European e-commerce creator resources at their own doorstep.

Face-to-face communication, on-site product demonstrations, and early discussions about marketing calendar cooperation—these tasks that once required flying to Europe can now be done in Shenzhen, in Hangzhou, or in merchants’ own factories.

When overseas creators come to China, they see more than a sample; they see the R&D, supply chain, and brand capabilities behind the product. Once creators understand these, they turn them into more persuasive livestream messaging, helping merchants win the trust of European consumers.

This is exactly the value of the Creator “Trace to China” program launched by TikTok Shop Europe cross-border POP.

Helping good products enter European livestreams faster

To help Chinese cross-border merchants build more direct and deeper cooperation with high-quality European creators, TikTok Shop Europe cross-border POP’s “Pilot Plan” has launched the Creator “Trace to China” program, inviting quality European livestream creators to China and providing merchants with multi-dimensional support:

• Better-matched creator resources: participating creators have strong past livestream performance, giving good products a better chance to match creators who can clearly explain selling points and drive conversions.

• More direct communication for cooperation: selling points no longer need repeated explanation across a screen. Merchants can demonstrate products in person, explain brand stories and supply chain advantages, and speed up creators’ understanding and cooperation decisions.

• More complete livestream support: from venue, network, and operations staff to rehearsal and on-site execution, the program provides support from livestream operations agencies, allowing merchants and creators to focus on products and content.

• Earlier access to major promotion opportunities: creator slots for key moments such as Black Friday are highly competitive. Merchants can use the program to communicate cooperation models and livestream schedules with creators in advance and build momentum for major promotions.

Centered on real transactions and merchants’ long-term operations, the Creator “Trace to China” program helps merchants turn a meeting into a livestream, and then extend one livestream into ongoing cooperation.

Join now to seize Europe’s growth window

The growth window in the European market has opened, and the Creator “Trace to China” program is ongoing. In this phase, French and UK creators have already arrived in China for the program itinerary. From September 27 to September 30, seven overseas creators are conducting origin-tracing livestreams, and a single livestream has already exceeded $100,000 in GMV for just one sofa product! A batch of selected products is entering livestreams and reaching European consumers directly.

In the future, the Creator “Trace to China” program will invite hundreds more creators to China, covering more merchants and categories, allowing merchants to connect with quality overseas creator resources without leaving home.

If your products have clear selling points and stable supply, and you want to enter the European market, now is the time to act. TikTok Shop Europe cross-border POP’s “Pilot Plan” offers merchants billion-level incentive resources and multiple quality cooperation opportunities including the Creator “Trace to China” program, helping merchants enter the European market faster and seize the growth window.

Merchants that have not yet onboarded can scan the QR code to register their interest, and a TikTok Shop Europe cross-border POP business development manager will contact them 1-on-1 to help them understand onboarding requirements, target market choices, and creator cooperation opportunities.

Existing merchants can contact their AM to inquire about how to participate, so their products can enter creators’ view earlier.

Growth opportunities in the European market are already here. Join TikTok Shop Europe cross-border POP now, give your brand a new growth starting point in Europe, and create more possibilities for quality Chinese goods in the European market!

(Source: TikTok Shop)

The above content represents only the author’s views and does not represent the position of Cifnews! If you have any questions about the content, copyright, or other issues, please contact Cifnews within 30 days after publication.

SellerHome Review

European livestream creators are coming to China in groups to select products, providing sellers with a new small-batch quick-response channel that bypasses traditional distribution and directly connects to local traffic. Sellers are advised to prepare EU compliance certifications and flexible supply chains in advance, and proactively connect with the trace-to-source program to secure creator sales slots.

Source: Cifnews
Original link: https://www.cifnews.com/article/189272