Amazon Global Selling announced the latest logistics fee update for European marketplaces on July 15. From October 15, 2026 to January 14, 2027, the UK and Germany sites will officially implement FBA peak season fulfillment fees. Orders shipped from Amazon fulfillment centers will be billed according to the new peak season rates, fully covering the year-end shopping peaks including Black Friday, Cyber Monday, Christmas and New Year. This peak season fee policy also introduces adjusted pricing for the US and Canada sites; sellers can check the detailed peak season rate rules for the US and Canada via an exclusive link in Seller Central.
The UK site is charged in GBP, applicable to local FBA and remote fulfillment services from the EU to the UK, covering small and standard-size parcels as well as large and extra-large envelopes. The peak season fulfillment fee is £0.12 per unit for standard parcels and £0.07 per unit for large and extra-large envelopes. Germany and EU cross-border fulfillment are charged in euros, applying to local FBA, Pan-European FBA, the European Fulfillment Network, and remote fulfillment from the UK to the EU. A peak season fee of €0.27 per unit is charged for small and standard-size parcels. The prices listed are tiered standard rates; actual per-unit charges are strictly calculated based on the item’s size and weight tier. Sellers are advised to refer to Amazon’s official rate card for precise fees.
The platform has also clearly defined the exemption scope for the peak season fulfillment fee: oversized items, products enrolled in the Low-Price FBA program, and certain orders delivered to buyers in other EU countries are not subject to this fee. This newly introduced peak season fulfillment fee is an additional surcharge and does not replace existing policies. The current 1.5% fuel and logistics surcharge remains unchanged and will be charged on top of the peak season fulfillment fee concurrently, leading to a dual increase in total per-unit logistics costs in Q4 and significantly heightening the risk of profit erosion for sellers.
In response to the rising logistics costs, sellers can factor the dual increases from the peak season fulfillment fee and the 1.5% fuel surcharge into their Q4 product pricing model in advance, leaving sufficient margin for logistics cost fluctuations, while also optimizing their inventory structure to avoid high peak season logistics expenses. Properly planning inbound inventory by splitting shipments into late September and mid-October batches—since orders fulfilled after October 15 will uniformly apply the peak season rate—can effectively reduce extra spending through staggered delivery. Sellers can also leverage Amazon’s full suite of supply chain cost optimization solutions to control expenses.
In 2026, Amazon in both Europe and North America is simultaneously rolling out Q4 peak season logistics price increases. With only three months remaining before the policy takes effect, sellers need to quickly calculate inventory costs, adjust product pricing and restocking plans in a timely manner, and make good use of the platform’s various cost optimization tools to manage fulfillment spending and stabilize profit margins during the year-end promotional period.
(Source: Hugo Cross-border Editorial Department)
Seller Home Commentary
Amazon Europe has confirmed the 2026 FBA peak season fulfillment fee increase. Sellers need to incorporate the new logistics costs into their pricing strategies. It is recommended to calculate delivery cost differences for the UK and Germany sites in advance, and optimize inventory turnover and promotional plans to offset cost pressure.
Source: Hugo Cross-border
Original link: https://www.cifnews.com/article/187540

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