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In the context of the continuous expansion of the global photography equipment market and the mainstream expression of content creation, a number of Chinese cross-border e-commerce brands with in-depth user insights and innovative business models as their core competitiveness are emerging. Market analysis indicates that the global photography accessories market is growing at a significant speed and is expected to exceed 17 billion US dollars by 2034, among which the popularity of creative forms such as short videos and live broadcasts is the core driving force. In this wave, Chinese companies represented by Ulanzi have successfully broken the long-term pattern dominated by traditional professional brands in this field, and have been certified by authoritative market research institutions as the world's largest seller, providing a new paradigm for cross-border e-commerce exploring brand going overseas.

The rise of Ulanzi began with a precise cut-over ignored by the mainstream market: providing productivity tools for the rapidly growing "non-professional creators". When traditional manufacturers focused on serving professional film and television workers and pursuing parameter limits, Ulanzi discovered the strong demand of large groups such as mobile live broadcasters and Vlog shooters for "compatible, portable and easy-to-use" accessories. From the first mobile phone bracket with fill light to the mini tripod applying the selfie stick concept to micro single cameras, its product development has always revolved around specific and vivid creative scenarios, rather than simple technology stacking. This idea of replacing "isolated products" with "scenario solutions" has enabled it to quickly establish a product matrix of more than 3,400 kinds covering lights, support, sound collection, monitoring and other complete chains, forming a strong systematic consumption stickiness.

Its most noteworthy business practice lies in constructing a closed-loop system that directly transforms "user feedback" into "product iteration" and "innovation source". The company not only regards user complaints directly to the founder as a "first-level accident", but also innovatively sets up a "cloud shareholder" mechanism, allowing users who provide effective product ideas to share subsequent sales commissions, thus deeply binding the core user group as co-creative partners for product research and development. This model ensures that its products can always keep up with the latest changes in the market. For example, it launched fully compatible accessories within a very short time after the release of new mobile phones or cameras, and its new product launch rate has therefore remained high for a long time. This enables it to establish a deeper competitive barrier based on community consensus in addition to supply chain response.

In summary, the story of Chinese cross-border e-commerce brands going overseas represented by Ulanzi shows that in the era of inventory competition, the key to success is no longer just supply chain efficiency or traffic operation. Deep cultivation of specific user scenarios, establishment of a rapid product innovation system based on co-creation, construction of brand communities with emotional connection, and keen grasp of global trends such as technology integration and sustainable development are becoming the core of building long-term competitiveness.

Source: Cross-border E-commerce Cross-border House