If you want to ensure the stable operation of your store, start by paying attention to your account health score. Many sellers only discover that their AHR score is not up to standard on the eve of major promotions, but it is often too late. Amazon scores you based on your compliance and shipping records over the past 180 days. If your score drops to 99 or below, you have only 72 hours to bring it back above 100, otherwise, your account will be directly suspended, and you will not be able to participate in Prime Day.

The order volume during Prime Day is usually 3-5 times that of normal days, which means that the logistics pressure grows exponentially. If the indicators exceed the standard, it can lead to the removal of your self-fulfilled shipping permissions, loss of the buy box for your listings, and in severe cases, even the suspension of your entire account.

◉ Ensure sufficient inventory to avoid order cancellations due to stock shortages

◉ Set reasonable logistics processing times

◉ Use logistics service providers integrated with Amazon to ensure effective tracking number uploads

◉ Monitor your account status page daily during major promotions

The following behaviors are Amazon's compliance red lines. Once triggered, your AHR score immediately drops to 0, and if not addressed within 72 hours, your account will be suspended without any warning.

Many sellers are unclear about the boundaries of IP rights and often inadvertently cross the infringement red line. Here are three common types of IP infringement:

For more compliance guidelines, please follow the official WeChat account of Amazon Global Selling.

This article is for reference only, and specific policies are subject to the latest announcements on the Amazon Seller Platform.

If you have any questions about Amazon, you can contact the official customer development manager using the link (https://wsurl.cc/wg4chn) or by scanning the QR code: