TikTok Shop has recently officially released the major promotion calendar for five Southeast Asian countries in the first quarter of 2026, providing merchants with a reference for marketing planning in the new year. The release of this promotion calendar coincides with the platform's closing of the 2025 fiscal year, during which the previous 12.12 promotion set a record for GMV soaring 2.7 times year-on-year.

The platform advises merchants to save the calendar in time and stock up in advance, so as to fully utilize the promotional opportunities in the first quarter of 2026 and lay the foundation for the whole year's sales growth.

The launch of this promotion calendar shows TikTok Shop's determination to continuously increase investment in the Southeast Asian market and also provides cross-border merchants with clear operational planning guidance.