For merchants who have already settled in, the platform has launched a "Back-to-work and Production Recovery Special Activity" to help them seize the remaining consumption heat during the holiday, rely on multiple incentive policies to quickly recover and rejuvenate, sprint to the Q1 sales peak, and consolidate their business advantages.

For new merchants who have not yet settled in, the platform has launched the "Flywheel Plan Settlement Incentive," which allows them to enter the Southeast Asian cross-border track with zero threshold, helping new merchants quickly increase volume and stand firm, achieving a successful start.

Southeast Asia has 460 million young internet users, with TikTok's monthly active users exceeding 325 million. Consumer demand is continuously released, and users' enthusiasm for shopping is high.

Quickly resume operations, list new products, and activate traffic after the holiday, and you will have the opportunity to be the first to undertake a wave of consumption dividends and achieve a "successful start."

What's more noteworthy is that this round of return-to-work window period perfectly overlaps with the "Malaysian Ramadan Promotion" and the most important SS-level promotion in Q1—the 3.3 promotion, forming a double buff of "return-to-work recovery + promotion outbreak."

Whether it's to boost sales, expand new customers, increase fans, or build reputation, it's an excellent opportunity not to be missed.

TikTok Shop Southeast Asia Cross-border E-commerce has launched a warm-hearted return-to-work and production recovery incentive policy, with zero complex thresholds and layered benefits, allowing every merchant to participate.

Follow the platform's policy and activity rhythm, complete the corresponding tasks, and you can unlock multiple gifts such as goods subsidies, advertising funds, and platform coupons. Let you quickly recover and efficiently increase volume, and seize the Spring Festival's successful start together!

The policy is in place, and the track is laid out. Log in to the backend now to receive tasks and take the initiative in the first wave of growth at the beginning of the Spring Festival.

The Lunar New Year and Ramadan consumption tide closely connect, forming the first "golden sales window" of the Southeast Asian market at the beginning of the year!

TikTok Shop Southeast Asia Cross-border E-commerce has also launched the "3.3 Promotion & Ramadan Promotion," which is strongly linked with the return-to-work and production recovery incentive policy.

"Start the year with explosive orders, and keep the peak season going!" Act now to seamlessly connect with every wave of explosive order opportunities at the beginning of the year!

Core incentives: Participate in the "Spring Festival Never Closes" activity, complete designated tasks to unlock multiple incentives such as advertising funds and product subsidies, and even have the opportunity to share the platform's $200,000 coupon subsidy dividend.

During Ramadan, we focus on local consumption habits and launch a heavy gameplay matrix to help you precisely detonate the market:

1. "Super Subsidy, Increase Conversion": The dual subsidy of "Mall Mall Coupon + Platform Coupon" can stimulate orders effectively, with a subsidy intensity of up to 25% + 20%.

2. "Content Outbreak, Seize Exposure": Launch a Ramadan short video ranking contest to encourage the creation of themed content. High-quality works can win up to 1000 Malaysian ringgit platform coupons and 5000 Malaysian ringgit commission cashback, achieving both brand and effectiveness.

3. "Featured Play, Detonate Volume": Launch the "Harga Hangat" limited-time hot price channel, gather dual subsidies from the platform and merchants (single subsidy up to 888 Malaysian ringgit), and provide tens of millions of exposure resources for participating products to create Eid al-Fitr bestsellers.

4. "Exclusive Event, Help Cross-border New Merchants": From February 11 to February 28, a new "Cross-border Merchant Registration Ranking Contest" is launched! This is an annual incentive designed specifically for cross-border merchants. The more platform play methods you sign up for and the higher your ranking, the more likely you are to win up to 33% cross-border exclusive discount coupons, greatly reducing the cost of drainage and helping new merchants cold start.

In addition, the platform has launched an exclusive advertising incentive plan for potential Southeast Asian merchants in February 2026, covering additional advertising fund subsidies, discounted goods coupons, and exclusive operational guidance to help you further amplify the promotion effect and achieve a dual growth engine of "promotion traffic + advertising boost."

Scan the QR code below to unlock the exclusive advertising incentive with one click!

Lower threshold, faster start: Individual business merchants are invited to settle in for a limited time; one certificate can open multiple stores, covering multiple markets.

Better cost, higher profit: Up to 90 days of guarantee deposit exemption; bind designated payment merchants to enjoy zero fee rate for payment settlement.

Stronger operation, intelligent efficiency: Product information supports intelligent translation between Chinese, English, Thai, and Vietnamese; complete sales tasks to enjoy mall recommendation exposure + 88% off cold start coupons to accelerate volume increase.

Full link, full protection: Domestic trade transformation merchants can get one-to-one guidance from exclusive customer managers; provide a full set of tool support from AI video generation to product selection analysis.

Greater incentives, growth escort: New merchants enjoy up to 120 days of commission reduction; achieve goals and get high-value goods subsidies, advertising funds, and other incentives.

This upgrade aims to optimize the merchant operation link in all aspects, reduce costs, improve efficiency, and promote growth. Scan the code now to consult and seize the new dividends of going overseas in Southeast Asia!

Don't wait for the return to work, and don't miss the opportunity! The golden window period for returning to work after the holiday is fleeting, and the 3.3 promotion dividend is just around the corner. Every preparation is related to the confidence of growth at the beginning of the year. Seize the opportunity to win at the starting line!

Let us work together, go all out, seize the golden window period, achieve a surge in sales in the 3.3 promotion, and win the first wave of growth in 2026!

Scan the QR code below, follow the TikTok Shop Southeast Asia E-commerce Platform official account, and lock in the policy dividend: The platform's major promotions and popular activities will be announced in advance through the official account with registration information. Don't want to miss any "explosive order" opportunity? Follow us now!