New journey of cross-border trade in March has begun. Some are still hesitating, while others have already set a 30-day plan for explosive orders.

If you are new to TikTok Shop cross-border e-commerce in Southeast Asia, or if you have tried it before but haven't seen any progress, this note is for you. For beginners, the order of steps is more important than enthusiasm. Follow the steps and take the first steady step.

Why is the post-holiday period the best time for beginners to enter?

TikTok has 325 million monthly active users in Southeast Asia, covering hundreds of millions of young consumers. More importantly, after the holiday, consumer demand recovers and users' shopping enthusiasm rebounds - scenarios such as spring wardrobe changes, home decoration, and outdoor activities are concentrated, and the platform's continuous new merchant support policies provide low-cost startup opportunities for entrants.

For beginners, entering at this time means:

Lower exposure costs: The platform encourages new merchants and will provide more free exposure opportunities.

Stronger conversion willingness: Consumers have a "renewal" demand after the holiday, and their shopping desire is high.

Concentration of policy dividends: New policies such as "0 yuan trial operation", one license for multiple stores, and border warehouse have just been implemented. The earlier you use them, the more advantages you have.

Start your 30-day store opening plan from today. You will lay the foundation of your store in a month and welcome the stable operation period of your store in mid-April, preparing for the upcoming sales peak season.

Don't rush to register. Spend two days to understand the rules first.

Don't just focus on major promotions. The platform's daily marketing activities can also bring stable traffic.

If short videos are successful, you can try live streaming and paid traffic.

Data review

Focus on two rates - completion rate (whether the content is good) and conversion rate (whether the product is attractive). If the completion rate is high but the conversion rate is low, it may be a problem with the detail page or price; if the conversion rate is high but the completion rate is low, it may be that the video start is not attractive enough.

Scan the QR code below to follow the TikTok Shop Southeast Asia E-commerce Platform official account and lock in policy dividends:

Platform promotions and popular activities will be announced in advance through the official account with registration information. Don't want to miss any "explosive order" opportunities? Follow us now!