On September 2, it was reported that Shopee’s first major super sale in the second half of the year — the 9.9 Super Shopping Festival — is about to begin. Centering on consumer needs in different markets, the campaign offers large-value vouchers, limited-time flash sales, free shipping and other benefits, along with same-day delivery and exclusive VIP member offers, continuously stimulating shoppers’ enthusiasm and igniting peak-season traffic.

At the same time, Shopee has further increased seller incentives for the peak season: in addition to inclusive incentives for all sellers, the platform provides targeted support for different types of merchants, including official warehouse sellers, brands, and domestic sellers expanding overseas. It also upgrades services and resources in key cross-border operation areas such as product, marketing, and logistics fulfillment, helping sellers seize peak-season opportunities.

Products are the foundation for sellers to unlock growth. Facing concentrated consumer demand during the promotion, Shopee focuses on new product incubation and best-seller creation, launching the “Promote My New Product” feature with dedicated traffic support to help sellers speed up the cold start of new products. Data shows that more than 70% of sellers using this feature can achieve the first order for new products faster, and the first-order speed increases by nearly 3 times, helping more quality products gain traction faster during the peak season.

In addition, sellers can refer to the platform’s four major category trend guides to grasp consumer trends in a timely manner, and use the personalized dashboard of Shopee’s backend smart assistant to comprehensively analyze advertising performance, product trends, and overall operations, continuously optimizing product selection and assortment structure to drive faster growth with more precise product planning.

Smart advertising strategies have become an important boost to conversion efficiency during the promotion. Data shows that Shopee Full-Site Promotion, relying on intelligent placement strategies, helps sellers increase conversion rates by 20% and return on investment by 22%, driving business growth more efficiently. On this basis, the platform continues to expand on-site entry points by upgrading shop search ads and adding product card ad placements, giving products more exposure and transaction opportunities in more scenarios.

In terms of content, during the promotion, the platform offers diversified incentives around Shopee Live livestreaming and Shopee Video short videos. Participating merchants can receive ad credits, traffic support, exclusive vouchers, and more, further lowering the content creation threshold. In addition, Shopee deeply integrates with social media platforms such as Facebook, Instagram, and YouTube to help sellers unlock more traffic potential. Currently, Shopee has more than 43 million affiliate marketing partners.

On the logistics fulfillment side, the platform continues to upgrade its service capabilities, increasing overall overseas warehouse inbound capacity by 33% and adding multiple new satellite warehouses, enabling delivery in as fast as four hours. In addition, products in official warehouses will receive exclusive front-end badges, as well as traffic, voucher, and campaign exposure resources. For sellers at different stages of development, the platform also offers tiered support covering commissions, handling fees, first-mile shipping, advertising resources, and priority warehousing, further reducing fulfillment costs and helping more sellers fully meet peak-season demand.

Shopee’s intelligent inventory management monitors inventory health in real time and provides early warnings for stockout risks, helping sellers more accurately determine stocking quantities and replenishment timing. If hot-selling products are temporarily out of stock, the platform can also provide emergency air freight support to help sellers restock quickly and sustain sales momentum.

Source: E-commerce Pai