News from March 14th: Since its launch in France at the end of March 2025, TikTok Shop has been continuously expanding its scale in the French market. Mehdi Meghzifene, the head of TikTok Shop's French business, said that in the about one year since this e - commerce business entered the French market, the number of platform sellers has doubled. Currently, among more than 100,000 TikTok Shop sellers in Europe, 33,000 are specifically engaged in business targeting the French market.

Mehdi Meghzifene stated that in France, the number of live - shopping events on the TikTok platform is the largest among all countries. By showing products through live - streaming videos and interacting with the audience, this way has already accounted for 20% of TikTok Shop's sales volume in France. Besides live - sales, shopping short - video content on TikTok Shop is the most common form, and this type of content currently contributes 43% of the platform's sales volume.

On the TikTok platform account page, sellers' all products can also be centrally displayed, and users can also conduct traditional keyword searches through the Shop tab. TikTok said that the usage of this search function has increased by 40% recently.

In terms of user scale, TikTok data shows that the global user number is about 200 million, among which the number of French users reaches 29 million. Contrary to the common impression that it mainly attracts young users, over 65% of French TikTok users are over 25 years old.

The rapid development of TikTok Shop in France also echoes the previously published data. According to the data in November 2025, since its launch in France at the end of March 2025, the number of enterprises settled on the platform has increased from 5,000 to 16,500 within six months, with about 27.8 million users and about 860 live - shopping events every day, contributing 18% of TikTok's sales volume.

Looking at the product categories, the products sold on TikTok Shop are mainly concentrated in the fields of beauty and fashion, followed by daily consumer goods, household items and electronic products. TikTok once estimated that since the commercialization function was launched in April 2025, the platform's sales volume in France has increased by about three times. With the expansion of user scale and the gradual maturity of the live - shopping model, TikTok Shop is continuously strengthening its layout in the European market and hopes to further promote the growth of platform transactions through the combination of content and e - commerce.

Source: E - commerce Party