TikTok Shop Multi-Market Rankings Update: Distinct Consumption Patterns Between Southeast Asia and Latin America
AMZ123 Cross-border Newsletter2026-9-22

AMZ123 has learned that the weekly hot product rankings for TikTok Shop in Indonesia, Thailand, and Mexico have been officially released, showing distinct local characteristics in each region’s best-selling categories.

Indonesia’s rankings stand out in GMV volume. Engine oil affiliate products remain firmly at the top, while Zwitsal mother-and-baby series and Philips low-wattage air fryers are highly popular. Beauty products such as Maybelline lip glaze and Pake skincare sets also made the list.

Thailand’s listed products cover skincare, health supplements, home appliances, food, and other categories. Products such as Cetaphil moisturizing cream, gold jewelry, amino acid nutritional supplements, air conditioners, and matcha powder are favored by consumers, reflecting strong demand for daily skincare and specialty consumer goods.

The overall GMV scale in the Mexican market is relatively small. Practical home, personal care, and sports digital products such as memory foam neck pillows, portable folding umbrellas, oral care products, tower fans, sports yoga pants, and game controllers made the list, with an overall focus on daily commuting and home comfort products.

The three rankings reflect different consumer preferences: Indonesia shows strong demand for mother-and-baby products and large home appliances; Thailand balances skincare, distinctive accessories, and food; Mexico leans more toward small daily-use and sports digital products. Cross-border sellers can refer to the ranking data, adjust product selection strategies according to local conditions, and seize traffic opportunities in each region.

SellerHome Review

TikTok Shop consumer preferences differ significantly across markets. Sellers need to abandon the “one inventory for global sales” mindset. It is recommended to first validate localized product selection based on weekly ranking data, test in small batches, and then scale up.

Source: AMZ123
Original link: https://www.amz123.com/kx/IJM2Mbl6

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