ByteDance's To B business undergoes major restructuring as AI office competition intensifies.

According to reports, ByteDance recently issued an internal email announcing that the Feishu product team and the Doubao product team will be merged to form a new Doubao product team, led by Doubao head Zhao Qi. Feishu head Xie Xin will report to Zhao Qi.

The Feishu GTM (Marketing, Sales, Customer Service) team will be merged with the Volcano Engine team to establish a "Creativity Service Platform" targeting the B-end, taking overall responsibility for the marketing, sales, and customer service of ByteDance's cloud services such as MaaS and SaaS. It will be headed by Volcano Engine lead Tan Dai, with Feishu sales head Lin Chan and Feishu strategy and marketing head Shi Zhijun reporting to Tan Dai.

After the restructuring is completed, while the existing Feishu products and services remain unchanged, Feishu will also engage in deeper product collaboration with Doubao in productivity scenarios. The Doubao Enterprise Edition, developed with deep participation from the Feishu product team, has already started internal testing with some Feishu customers.

Seller Home Comments

ByteDance's integration of the Feishu and Doubao teams may signal that AI tools will be more deeply integrated into office and customer service scenarios. Cross-border sellers should pay attention to the potential application of Doubao in areas such as marketing copy and multilingual customer service, and plan ahead with tools to improve product selection and operational efficiency.

Source: E-commerce Pai
Original link: https://www.pai.com.cn/p/01kyrafk73ed5n1h7xzp96dcds