Recently, Amazon has triggered internal adjustments due to large-scale global layoffs. Some sellers reported that the "death penalty" product links, which were previously removed by the platform on the grounds of "lacking CPC certification for children's products" or "FCC certification" and refused to appeal, have been actively restored for sales by the platform without supplementing new materials.

Some sellers speculate that this "link revival" may be related to the business handover after layoffs and the re-examination of cases by the new team.

At the same time, Amazon will officially implement new regulations on variant reviews on February 12, explicitly prohibiting the sharing of reviews between product variants with differences in performance, model, ingredients, design, etc. Sellers need to conduct advance inspections of Listings to avoid impact on ratings.

Source: ChuHai Network