Image source: Wildberries official Weibo

News on April 26th, Wildberries has recently announced that it has completed the testing and full launch of its AI makeup try-on tool. This feature is now open to all users of the platform, and sellers from Russia can associate it with their product cards. In the future, this feature is also expected to be opened to sellers from China.

This tool can help users preview the effect of the product on their face before purchasing. Users can try on lipstick or lip gloss colors on their own photos: just click the dedicated button in the product card and upload a photo of the face, and the system will automatically apply the selected color number. The algorithm takes into account skin color, lighting, and color performance to present a more realistic visual effect. Currently, this feature has been applied to two categories: "lipstick" and "lip gloss". In the future, the company plans to further improve this technology and expand it to more makeup categories.

Anastasia Sercheva, Product Director of RWB Seller Platform, said: "We see that the AI makeup try-on feature is gradually becoming popular among users, so we have decided to promote it across the platform. For consumers, this helps to make more confident choices in online shopping; for sellers, this is a free tool to improve conversion rates. At the same time, we have also optimized the discovery path of products: users can now quickly find products that support this feature through the exclusive filter on the platform."

Source: E-commerce Dispatch