Since the beginning of 2026, Amazon's major sites in North America, Europe, and Japan have introduced a series of new policies. These policies cover logistics costs, pricing regulation, content compliance, and account assessment, becoming more stringent across the board. Many sellers have fallen into traps due to their lack of understanding of the new rules, resulting in link demotion, reduced profits, or even store risk control. For cross-border Amazon sellers, this is no longer the era of extensive product listing. Keeping up with policy adjustments and optimizing operational strategies are key to long-term survival.

Firstly, FBA (Fulfillment by Amazon) logistics costs have increased across the board. The US and Canada sites have imposed a 3.5% fuel surcharge. Delivery fees for standard and small high-priced items have risen to varying degrees. At the same time, warehousing and long-term inventory costs have significantly increased, doubling the cost of long-term unsold inventory. This requires sellers to recalculate product cost structures, optimize stock preparation rhythms, strictly control unsold inventory, replenish in small batches and at high frequencies, and avoid high warehousing fees due to overstocking.

Secondly, pricing regulation has undergone the strictest upgrade in history. The practice of falsely marking the original price has completely failed. The platform requires that the marked original price on the front end must have a basis in real historical transactions or external selling prices. False discounts and marking high prices and then reducing them will be directly hidden by the system. Not only will there be no traffic boost, but it will also be judged as a violation. Sellers need to abandon gimmicky pricing, price reasonably based on real costs and competitive ranges, rely on coupons and exclusive discounts for conversion, and no longer rely on false pricing to attract traffic.

Furthermore, account and service thresholds continue to tighten. The SFP (Seller Fulfilled Prime) self-fulfilled hard assessment has been implemented, with order volume and on-time delivery rate included as mandatory standards. Failure to meet the standards will result in the cancellation of permissions. At the same time, sites such as Canada and Brazil have strengthened KYC (Know Your Customer) qualification audits. Both new and existing sellers need to improve their data filing, and incomplete data or false qualifications will directly trigger audit freezes. It is recommended that sellers sort out store qualifications in advance, standardize self-fulfilled performance time limits, and not touch red lines such as false shipping and batch illegal account registration.

Lastly, Listing content and advertising rules have been optimized simultaneously. The platform has launched an A+ content quality assessment system. Pages with blurred images, chaotic logic, and incomplete information will be folded by the algorithm, directly affecting conversion and inclusion. Additionally, the use of AI tools has also been regulated. Unauthorized use of automated tools for operations will face compliance penalties. In terms of operations, it is necessary to streamline and optimize the five points and A+ graphics, ensure that content is true, high-definition, and compliant, and make reasonable use of official AI operation tools without abusing third-party illegal scripts.

Overall, the core trend of Amazon in 2026 is to move away from extensive practices, strengthen compliance, and focus on refinement. Sellers can only stabilize traffic and profits in the policy reshuffle and achieve long-term stable orders by timely adjusting cost calculations, pricing strategies, stock preparation rhythms, and Listing layouts, keeping up with platform rule changes, giving up illegal shortcuts, and delving into product and compliant operations.