News from February 4th shows that VisibilidadOnha's 2025 Spanish E-commerce Traffic Research Report indicates that Amazon ranks first with a traffic share of 28.83%, and the second-hand e-commerce platform Milanuncios enters the top three with a 9% share.

Among the top 50 high-traffic e-commerce platforms, 17 are market platforms, and only Apple, IKEA, and Zara are non-platform e-commerce in the top 10.

It is worth noting that four brands under the Inditex Group were simultaneously selected for the Top 20 single-brand e-commerce, and Apple has 79% of its traffic coming from brand keyword searches.

The study points out that in a market dominated by platforms, brands need to strengthen SEO and other strategies to enhance their independent visibility.