Cross-border informationOn February 2, 2026, eBay updated its marketing terms, paving the way for the launch of video advertising and the "Product Comparison" feature.
The new rules incorporate video into the types of advertising content and include "Product Comparison" interactions in the scope of advertising attribution calculations. Additionally, new terms of responsibility for users regarding advertising content have been added, and the platform is allowed to automatically transfer related settings when replacing marketing services.
This adjustment is seen as a signal of eBay's layout of AI tools on the buyer side. The platform had tested intelligent AI functions in May 2025. This update may provide a foundation for the promotion of subsequent functions, and related changes may affect the calculation of sellers' advertising costs.
Source: ChuHai Network
