Seller's Home has learned that in mid-May 2026, TikTok Shop officially announced the end of its invitation-only policy, fully opening up platform access to all businesses in Ireland. This move marks a new stage in TikTok's e-commerce strategy in Ireland, transitioning from "selected invitations" to "inclusive openness." Any Irish brand can now directly sell products through the platform and establish commercial collaborations with local content creators.

TikTok Shop was launched in Ireland in December 2024. After nearly a year and a half of trial operation, the platform's ecosystem has shown strong vitality. According to data disclosed by the platform, since its launch, the number of active creators joining the TikTok Shop affiliate program has increased by 600%. In the past six months, sales driven by creators through shoppable short videos and live shopping have both achieved double-digit growth. The platform has paid over 2 million euros in commissions to Irish creators, and the number of registered sellers has also seen triple-digit growth.

To further deepen the collaboration ecosystem between brands and creators, TikTok Shop held a "Creator Matchmaking" event at its EMEA headquarters in Dublin on May 14th. The event, in partnership with the Irish local brand certification organization Guaranteed Irish, invited 25 Irish brands to interact with over 150 creators on-site, with subsequent joint marketing efforts to be carried out through shoppable videos and live streaming.

The person in charge of TikTok Shop stated that local businesses and creators are jointly building a new type of commercial cooperation model. Entering the second year of operation, the scale of collaboration between the two sides is expected to expand further. It is worth noting that this affiliate program model is particularly beneficial for small businesses in non-major urban areas of Ireland—they can gain market exposure comparable to large brands at a lower cost, thereby achieving "overtaking on the curve" in the wave of short video e-commerce.