According to reports, Amazon's U.S. site experienced a widespread system failure last night, with more than 25,000 failure reports received in a short period. The failures were mainly concentrated on the product settlement interface, manifesting as customers being unable to complete payments or receiving "loading exceptions" when submitting orders, leading to a sharp decline in seller product conversion rates.

In addition, some buyers also encountered issues such as being unable to access product pages, incomplete loading of search results, and abnormal logins on the mobile app. Amazon spokespersons have confirmed the incident and stated that the engineering team is actively addressing it.

As of the time of reporting, Amazon announced that the system has returned to normal. This overnight sudden system crash has severely affected sellers, not only causing a significant drop in order volume but also making the advertising expenses already spent unable to be converted into effective orders due to customers being unable to complete purchases, leading to a substantial increase in advertising ACOS (Advertising Cost of Sales), and sellers have suffered a double blow from order and advertising data.

Currently, the main impact is on Amazon's U.S. site, with sporadic error reports from the UK and some European sites as well.

Source: ChuHai Network