According to Amazon's official notice and multiple authoritative media reports, the "DD+7" reserve fund policy will be fully implemented on March 12, 2026, and will apply to all sellers on all Amazon sites globally.

What is the "DD+7" policy?

· DD+7 = Delivery Date + 7 days

· That is: seven natural days after the buyer confirms receipt (successful delivery), the payment will be released from the reserved status and included in the seller's available balance.

· This is fundamentally different from the past model of "applying for payment immediately after shipment".

For example: If an order is successfully delivered on March 15, 2026 (Delivery Date), it will not be until March 22 that the seller can use this payment.

Impact on Sellers

1. The repayment cycle is significantly lengthened, especially having a huge impact on FBM (self-shipped) sellers - the longer the logistics time, the longer the funds are occupied.

2. Cash flow pressure increases sharply. Rigid expenses such as salaries, advertising fees, inventory preparation, and taxes will not be postponed due to payment delays, which may cause the capital chain of small and medium-sized sellers to be tight or even broken.

3. Indirectly promotes the use of FBA. FBA orders are delivered quickly, successfully delivered early, and payments are relatively faster. The new policy objectively encourages sellers to switch to Amazon's logistics system.

✅ Suggestions for Response

· Optimize logistics timeliness: Use efficient overseas warehouses (such as self-operated warehouses covering all of the United States) to achieve nearby shipment and shorten the successful delivery time.

· Strengthen cash flow management: Calculate the funding gap under the new policy in advance and reserve emergency funds.

· Diversify sales channels: Expand platforms such as eBay, Walmart, and independent websites to reduce dependence on Amazon's single channel.

· Pay attention to the "Pay As You Go" function: Amazon said that this permission will be provided after the policy takes effect, and payment can be applied for daily after the funds are unfrozen.

Key Time Nodes

· Policy effective date: March 12, 2026 (Thursday)

· Current time: February 2, 2026 (only about 39 days left until implementation)

If you are an Amazon seller, now is the critical window period to adjust your operation strategy, test logistics solutions, and reserve working capital. The earlier you act, the smoother you can transition through this "cash flow test".