In the first half of 2026, Anker Innovations delivered impressive results. Overall, it achieved total revenue of RMB 16.605 billion, a robust year-on-year increase of 29.05%; net profit attributable to parent reached RMB 1.702 billion, up as much as 45.86%, while non-GAAP net profit grew 49.65%. Profit growth significantly outpaced revenue growth, indicating that the company continued to improve earnings quality while expanding scale.

01

Performance of Three Major Categories

1. Charging and energy storage products: mainly including mobile charging devices and accessories, as well as Anker SOLIX home photovoltaic and energy storage solutions. During the reporting period, charging and energy storage products achieved revenue of RMB 8.930 billion, up 31.02% year on year, accounting for 53.78% of total revenue.

2. Smart innovation products: covering smart security, smart cleaning, creative printing, smart maternal and baby care and other product lines. During the reporting period, smart innovation products achieved revenue of RMB 4.186 billion, up 28.77% year on year, accounting for 25.21% of total revenue.

3. Smart audio and video products: including headphones, speakers and laser smart projectors. During the reporting period, the company's smart audio and video products achieved revenue of RMB 3.485 billion, up 24.53% year on year, accounting for 20.99% of total revenue.

02

Revenue by Region

1. North America: revenue of RMB 7.564 billion, accounting for 45.55%, up 32.70% year on year.

As the company's largest market, North America maintained growth of over 30%, validating the stability of its brand premium and channel barriers. With inflation expected to ease, consumer electronics demand is recovering, and Anker is likely to continue gaining market share on Amazon and in offline retail.

2. Europe: revenue of RMB 4.432 billion, accounting for 26.69%, up 29.34% year on year.

Europe's growth closely followed North America, and the two regions together contributed more than 72% of total revenue. Europe's high growth was driven by energy storage policies on one hand, and reflected the company's effective localization and channel expansion on the other.

03

Revenue by Channel

1. Amazon: revenue of RMB 7.699 billion, accounting for 46.37%, up 19.75% year on year.

Amazon remains the largest channel, but its growth rate (19.75%) is already lower than the company's overall growth rate, indicating that dependence on a single platform is being reduced either proactively or passively.

2. Own platforms: RMB 1.837 billion, accounting for 11.06%, up 39.19% year on year.

The growth of own platforms was impressive at nearly 40%, far outpacing Amazon. This is an important signal of improving brand strength—users are beginning to buy directly from Anker's official website, which not only saves platform commissions, but also accumulates first-party traffic and user data, significantly raising the profit ceiling in the long run.

3. Online channels generated combined revenue of RMB 11.350 billion, accounting for 68.35%, up 30.83% year on year. Overall online growth remained steady, and online channels remained the core sales front.

4. Offline channels generated combined revenue of RMB 5.255 billion, accounting for 31.65%, up 25.37% year on year.

Although offline growth was lower than online, its share exceeded 30%, proving that Anker has transformed from a "pure online brand" into a consumer electronics brand with omnichannel capabilities.

04

R&D Investment

In the first half of 2026, Anker Innovations invested RMB 1.869 billion in R&D, up 56.50% year on year, accounting for 11.26% of revenue. As of June 30, 2026, the company had obtained 363 invention patents, 1,466 utility model patents and 1,793 design patents worldwide, with multiple intellectual property rights pending.

(Source: Cifnews Editorial Department)

Seller Home Review

Anker achieved high growth in both revenue and profit in the first half of the year, with a 56.5% surge in R&D investment as the core driver, confirming that branding and product innovation remain the main path for going global. Cross-border sellers should pay attention to its independent site and multi-platform layout beyond Amazon's half of its business, and learn from its R&D-heavy strategy to mitigate single-channel risks.

Source: Cifnews
Original link: https://www.cifnews.com/article/188590