While others test the waters cautiously, he goes all in.

Products that can gain traction get stocked immediately; those that don't move get eliminated quickly.

From 0 to stable daily sales of 200–300 orders.

You think he is gambling? No, this is his premium product methodology.

【Understand the market first, then talk about premium products】

It does not start from "what can I do?" but works backward from "what is the market asking for?"

Insight dimensions are not just "I think"; they are specific:

• Who are the customer groups?

• What are the usage needs?

• How is the product form accepted?

• How do functional points affect conversion?

• Where do real usage scenarios happen?

• Where do negative reviews concentrate, and can they be fixed?

His market observation methodology:

• Find best-selling sellers on Amazon and observe which styles can break out.

• Look at appearance differences: when a category is full of the same style, a differentiated style attracts more attention.

• Look at listings that have been live for a short time but have high rankings and high sales.

• Sales can be seen directly on Amazon; advertising intensity can be judged with plugin tools.

The goal is not to "copy others" but to use market-validated signals to shorten the trial-and-error distance.

【What is the essence of premium products?】

Baolin believes he is more suited to refined operation: each product line is controlled to 4–5 variations and one ASIN. He now has about 100 ASINs across multiple categories. That sounds like a lot, but his "quantity view" is not for bulk listing; it is for rolling trial and error to filter out premium products.

Here, premium products do not mean "only making a few listings"; it is a system of "daring to bet, daring to accelerate, and daring to stop losses."

• Dare to stock up

Broad or micro-broad: purchase 10–20 units per SKU and send them over, or buy and ship after orders come in.

Premium products: after deep product understanding, purchase 500–1000 units to send and sell, then invest in advertising and operations.

• Dare to scale up

The core of premium products is not saving money but putting resources into the right product at the right time. His judgment on growth is pragmatic: if advertising remains unchanged and sales still rise steadily, that is a faster-growing "development period."

• Dare to eliminate

One successful product can cover the losses of 3–4 products. When the cycle works, money rolls larger; if it shrinks, the model is wrong. The purpose of the elimination mechanism is to cut off the sunk cost of bad products.

Premium products do not mean "only making a few listings"; it is a system of "daring to bet, daring to accelerate, and daring to stop losses."

【Hold rankings and exposure】

If product selection determines whether you have a seat at the table, then ranking determines whether you can stay seated.

If your ranking drops to page two, you are handing over "ready-to-buy customers" to others. So how do you maintain high exposure?

• New product period: low conversion is normal, but you must quickly build a "review/rating base" before judging advertising.

• Development period: if advertising remains unchanged and sales still grow, you should increase investment.

• Stable period: healthy advertising share and predictable order volume.

The ultimate goal is not to "win once" but to "make it hard for others to push you out."

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