Lazada Opens 97 Thai Beauty Categories, Cross-Border Direct Shipping from China, South Korea, Japan and Hong Kong Starts September 3
AMZ123 Cross-border Newsletter2026-9-10

AMZ123 has learned that Lazada’s cross-border site will reclassify 97 beauty categories from “prohibited/restricted” to “shippable” starting September 3, and has marked them green in the knowledge base “Prohibited/Restricted – List of Prohibited Products for All Countries.” This policy applies to cross-border direct-mail parcels sent to Thailand from mainland China, Hong Kong, China, South Korea, and Japan (local fulfillment merchants such as 3PF and FBL are not included in this adjustment).

At the same time, the platform clarified the relevant restrictions: compressed canned and spray products will remain subject to dangerous goods prohibition rules regardless of which beauty subcategory they fall into; products involving FDA and other qualification certifications must obtain the corresponding certificates before listing. This category opening does not mean unconditional clearance.

For beauty category sellers, this adjustment provides an entry window for expanding the compliant product pool on the Thailand site. Merchants that can complete ingredient lists, test reports, and Thai market access documents may prioritize stocking preparations; products relying on setting sprays, canned mousse, pressurized serum bottles, and similar categories will be directly intercepted by logistics providers during pickup.

SellerHome Review

Lazada has opened 97 Thai beauty categories to China, South Korea, Japan, and Hong Kong, lowering cross-border direct-mail thresholds and creating growth opportunities for beauty sellers. Action items: prioritize listing FDA-certified products while avoiding the prohibited/restricted risks of compressed cans and sprays.

Source: AMZ123
Original link: https://www.amz123.com/kx/QzCvlElZ

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