AMZ123 has learned that TikTok announced a systematic feature expansion for its comment section on September 3. With the platform’s average daily comment volume exceeding 1.7 billion, the existing text-only comment section will be upgraded into a multimedia interactive format, including the following four new features:

• Voice Comments: Allow users aged 18 and older to record up to 60 seconds of audio.

• Image Carousel Comments: Allow up to 9 images to be uploaded in a single comment.

• iOS Live Photo Comments: Support Live Photo content with short motion effects.

• Poll Comments: Allow creators to set up to 5 options under their own videos and specify a deadline. This feature is now fully rolled out.

Among these, voice comments, image carousel comments, and Live Photo comments will be gradually rolled out to global users over the next month. This upgrade aims to expand the comment section from a single text feedback scenario into a community interaction space covering product-discovery sharing, voice interaction, poll creation, and dynamic purchase showcases. It also provides brands and creators with a more natural secondary engagement channel.

AMZ123 Review

TikTok’s comment section has been upgraded from an “interaction field” to a “product-discovery field.” Cross-border sellers can use nine-image carousels or voice comments to visually showcase product details and usage scenarios, improving conversion efficiency. It is recommended to prioritize the poll feature for product selection research, track image and text feedback to optimize operational strategies, and seize this traffic opportunity.

Source: AMZ123
Original link: https://www.amz123.com/kx/R3IeGm8j