SellerGrowth learned that on May 18, 2026, TikTok Shop Mexico officially announced that its fully managed Hot Sale promotional event will take place from May 25 to June 2, with the peak period from May 29 to June 1. The platform stated that this year's promotion combines the seasonal summer consumption and the global football sports event in 2026, promising a comprehensive boom for Mexico's fully managed business.

Hot Sale, organized by the Mexican Online Sales Association (AMVO), has been the largest e-commerce shopping festival in the first half of the year since its launch in 2014, often referred to as Mexico's "618." In 2024, over 50% of internet users in Mexico participated, generating total sales of 34.539 billion pesos and selling more than 28.1 million items. In 2026, with rising temperatures and the approaching World Cup, demand for summer cooling products, seasonal clothing, home cooling items, and event-related merchandise is expected to surge, creating explosive sales opportunities for cross-border sellers.

TikTok Shop has identified three core trend categories for fully managed sellers: spring/summer seasonal products (lightweight clothing, sun protection items, cooling home goods), sports event-related merchandise (jerseys, cheering props, viewing equipment), and general home goods (non-apparel items excluding beauty & personal care, fitness equipment, mobile/digital products, and home appliances). The platform advises sellers to prepare samples for influencers in advance, leverage AIGC tools to enhance content production efficiency, and participate in co-funded sampling and commission-sharing activities to reduce collaboration costs.

For resource support, sellers meeting the core category listing and discount ratio criteria can access multi-touchpoint resources such as the promotional homepage, product recommendations, homepage feature cards, and exclusive labels. Top sellers achieving GMV, advertising spend thresholds, and sales targets may also receive ad credits, direct price subsidies, and dedicated showcase opportunities. With preparations in the final sprint phase, fully managed sellers need only focus on product selection and inventory, while the platform handles operations, sales, influencer collaborations, logistics, and after-sales services.