The above is not an isolated case. Corporate buyers tend to purchase in batches, and their purchasing characteristics are significant:
(1)The order rate after browsing the product detail page is three times that of C-end customers.
(2)The return rate is 42% lower than that of B2C customers.
(3)The quantity of goods purchased per order is 74% more than that of B2C.
When the purchasing demands of such high-value buyers are concentrated and released at specific times, the potential for sales growth will be further amplified. Therefore, it is key to grasp the timing!
To help more sellers grasp the B-end purchasing rhythm, Amazon has launched the "Corporate Procurement 2026 Annual Major Promotion Calendar". In addition to Amazon's regular annual promotions, it also summarizes the exclusive promotional activities and hot-selling categories for corporate procurement on the US, European (five countries), and Japanese sites. It helps you lock in each wave of corporate procurement peaks in advance, prepare targeted inventory, and steadily receive B-end growth dividends.
The specific activity time is for reference only, and the final information is subject to the official announcement.
