This morning, many sellers opened the Amazon backend and were surprised to find that their orders from last night were so few???

This is not normal! It's significantly lower than the usual normal order volume, which is very abnormal!

Then, when they opened the business data and advertising data modules of their stores, they found that the traffic data was still quite normal, but the product conversion rate had dropped sharply, which was strange.

Actually, there's no need for everyone to be surprised. Not just you, but most sellers on the US site last night were in the same situation as you.

Because Amazon's US site system crashed again last night!

According to the latest media reports, there were widespread failure report records on Amazon's US site last night, with more than 25,000 failures occurring on the product checkout interface in a short time, and the number of failures is still increasing.

There are mainly three points to Amazon's system failure this time:

1. Checkout interface exception

After customers select products and enter the payment interface, the products in the shopping cart cannot be submitted, or 'loading exception' prompts are displayed after submission, which prevents buyers from completing the payment process effectively.

This was the situation with the highest failure rate last night and is also the core reason why sellers' product conversion rates dropped to a freezing point.

2. Product page cannot be accessed

A large number of buyers reported that some Amazon product pages could not be accessed or showed 'loading exception' prompts after clicking, and many buyers reported that the product search results could not be fully expanded, and they could only load a small part of the search results interface after searching for products.

3. Mobile app cannot be accessed

A small number of buyers reported that when they opened Amazon's shopping app last night, the system showed that they needed to log in, but after they logged in, the system showed a 'cannot log in' prompt, and they could not enter the buyer's mobile end normally after multiple attempts.

This sudden crash at night has had a huge impact on sellers!

Think about it, customers have already clicked on your ad, spent your advertising fees and put the products in their shopping cart, but when it comes to payment, they just can't pay, then the product conversion rate and advertising Acos will inevitably 'fall to the ground and rise to the sky'!

Amazon's spokesperson confirmed the matter later, saying that Amazon has received a large number of error reports submitted by buyers and said that Amazon's engineering team is actively dealing with it, and the problem is expected to be resolved soon.

Although the problem can eventually be solved, the data and orders of sellers last night cannot be effectively 'solved', and the sellers affected last night are doomed to face a severe decline in orders and a severe increase in advertising Acos double damage!

At present, the main impact is on Amazon's US site, and there are also scattered error reports on the UK site and some European sites.

So, if you also find that your order volume has dropped significantly this morning, don't worry, it's not your problem, but Amazon has a problem.

As of the time of writing, Amazon announced that the system has returned to normal.

However, the order volume lost by sellers and the advertising fees spent cannot be restored to normal.

For this kind of sudden crash situation and its consequences, there is no way, we can only bear it silently.

I still hope that Amazon will have fewer bugs in the future!

Source: Cross-border Sellers Concentration Camp