The United States, as one of the largest and most mature e-commerce markets globally, has always been a strategic focus for cross-border sellers to expand overseas. By establishing a local company in the US, sellers can not only easily unlock the permissions for local stores on major e-commerce platforms, enjoy lower platform commissions and policy preferences, but also more efficiently connect with overseas banks, local warehousing (such as Amazon FBA warehouses, overseas warehouses), and local supply chains.
When establishing a company in the US, although the laws of each state differ slightly, non-US residents generally need to meet the following core elements when preparing basic information:
LLC (Limited Liability Company): Flexible structure, relatively low maintenance costs, and can provide comprehensive personal asset protection, which is a popular choice for small and medium-sized sellers or individual founders.
C-Corp (C Corporation): Suitable for teams planning to introduce external investment, conduct large-scale financing, or operate at scale in the future.
Basic Information:
1. Company Name: Prepare 2-3 English names for pre-selection and registration, and the suffix must include "LLC" or "Inc./Corp." according to the company type.
2. Director and Shareholder Information: Provide scanned copies of ID cards or passports of directors or shareholders, as well as clear selfies holding the documents for identity verification.
3. Registered Capital: The registered capital of a US company is usually subject to subscription system, and the basic capital can start from $100 (depending on the state), and generally does not require actual capital verification or payment in the initial stage.
4. US Domestic Address: A valid registered agent address must be provided in the selected state (such as Delaware, Wyoming, etc.) during registration to receive official compliance letters from the state government or the Federal Tax Bureau (IRS).
5. Federal Tax Number EIN: This is the "ID number" of a US company, used for subsequent activation of e-commerce accounts, tax declaration, and opening of local commercial bank accounts.
Different from European or Southeast Asian markets, in addition to having a local company entity, products entering the US market often face stricter access and compliance reviews from federal and state government agencies depending on the category of operation. For cross-border sellers, the following core compliance qualifications are very critical in operation:
1. FDA Registration and Certification
If the seller's e-commerce business involves categories such as food, beverages, cosmetics, medical devices, laser electronic products, pet food, etc., the goods must obtain FDA registration or notification before customs clearance and sales on platforms such as Amazon. Since the US company acts as a domestic entity, it can more conveniently designate a US domestic agent <US Agent> in the FDA system, thereby accelerating product compliance review and customs clearance efficiency.
2. EPA Certification
For cross-border sellers selling pest control equipment, mite removers, ultraviolet disinfection lamps, vehicle accessories, pesticide-related products, or any products claiming to have "antibacterial/disinfection" functions, the products must pass EPA compliance registration and obtain <EPA Est. No. Agency Code>. US domestic companies often have more direct channels for complaints and filing when dealing with such environmental compliance matters than overseas entities.
3. CPC Certification and CPSC Compliance
For children's toys, children's clothing, and other children's products (aged 12 and under), sellers must provide a Children's Product Certificate (CPC). This certificate must be issued based on the test report of a third-party laboratory recognized by CPSC. As a US domestic company, when dealing with sudden compliance spot checks by the platform or consumer rights complaints, the legal responsibility boundary is clearer and the handling cycle is more advantageous.
4. State Sales Tax Permit (Sales Tax Permit / Nexus)
The US does not have a unified federal value-added tax, but implements independent state sales taxes (Sales Tax). Although most mainstream e-commerce platforms (such as Amazon, eBay, Walmart, etc.) have already withheld and paid most of the state sales tax for sellers, US companies may still need to register a sales tax permit in specific states according to the company's registration location and inventory location, and conduct regular compliance declarations.
After the company is established and successfully operates, sellers need to pay attention to the following daily compliance:
Annual Annual Review: States usually require companies to submit an annual review report and pay franchise tax to the state government once every year or two to maintain the legal status of the company.
Federal Income Tax Declaration: Regardless of whether the company is profitable, it needs to declare corporate income tax to the US Federal Tax Bureau (IRS) annually based on the actual operating situation of the company.
Registering a US company is an important step for cross-border e-commerce to move towards localization and brand operation. While building the basic structure of the company, laying out industry-specific compliance qualifications such as FDA, EPA, CPC in advance for their own products can help sellers walk more compliantly and steadily in the highly competitive US e-commerce market.

Yamasen Cross-border



