The dates for the 2026 Prime Day on various sites have been announced one after another, and the growth opportunities during the peak season are just around the corner. For new sellers or those with new products at the zero basis, the peak season is the golden starting period with the lowest traffic cost and the highest conversion efficiency.

You need to prepare new ASINs and also find ways to reduce costs. Sounds like a big game? Relax, Amazon has your back in this game.

This article exclusively organizes the key actions for launching new products during the peak season + subsidy list to help you safely and cost-effectively seize the dividends of the peak season.

After reading this, remember to claim your benefits:

Visit the Seller Platform - "Seller Benefits Page", and claim all eligible benefits with one click to prepare for the peak season!

In the suggestion column of the Seller Platform, find the Xiaojinshan icon and click to enter.

Start preparing and launching new products 2 months before the major promotion, don't wait until the last minute!

▲The above takes the US site as an example, and there may be differences in different sites. Refer to the information listed on the Seller Platform.

For new sellers▷Single-site $52,500 prepaid commission voucher rules are as follows:

◆For the first $50,000 of brand sales (consuming a $5,000 voucher):Each order is credited with a commission equal to 10% of the order amount.

◆For brand sales exceeding $50,000 (consuming the remaining $47,500 voucher):Each order is credited with a commission equal to 5% of the order amount.

Exempt from FBA warehousing configuration service fee (only for the US site)

For new sellers$400 warehousing configuration service fee discount

Exempt from monthly storage fees

◆ Within 120 days of receiving inventory, no monthly storage fee for the first 100 items (50 items for large items) of each parent ASIN

◆For new sellersAfter new sellers start using FBA for the first time, they have unlimited storage capacity for 39 weeks and don't have to worry about limited storage capacity during the peak season

Deduct last-mile delivery fees

◆ Within 120 days of receiving inventory, for each parent ASIN's new product, up to 100 items (50 items for large items), enjoy an average sales return of 10%, which can be used to deduct FBA delivery fees

◆For new sellersIf the first leg uses AGL or Amazon SEND, you can get a $200 discount on FBA delivery fees

Exempt from other possible FBA fees: warehousing utilization surcharge, low inventory fee

◆For new sellersWithin 365 days of receiving inventory, no warehousing utilization surcharge

◆For new sellersWithin 52 weeks of sending the first shipment, no warehousing utilization surcharge

Exempt from return processing fees (only for clothing, accessories, shoes, boots, and bags, other categories are not charged)

◆ Within 180 days of receiving inventory, no return processing fee for the first 20 items of each parent ASIN

Exempt from batch clearance fees

◆ Within 180 days of receiving inventory, no batch clearance fee for the first 100 items (50 items for large items) of each parent ASIN

For each parent ASIN's new product, up to 10 items can enjoy a 25% discount on Vine registration fees

◆For new sellers$200 Amazon Review Management Tool (Vine) discount voucher

*New sellers will first receive a $200 Vine discount, and then enjoy a 25% discount after the deduction

◆For new sellersUp to $1000 Amazon Product Promotion Advertising (SP) discount voucher

◆For new sellers$50 Amazon Coupon discount voucher

*In the case, the product commission is 8%, and the seller did not incur warehousing utilization surcharges or low inventory fees (which occur when inventory utilization is low), and the marketing items only used VINE, advertising, and coupons.

**This product is an FBA standard size item, suitable for cost accounting of the first 100 items.

As a new seller, Adam's initial cost for selling new products dropped by 72%; even in the second year of operation, the initial cost can be reduced by 33%!

Amazon has newly upgraded the "Seller Benefits Page", which summarizes all eligible incentives in one place, and the progress can be checked at any time!

✅Unlock hidden benefits:2026 personalized benefits, pushed according to store qualifications

✅Total amount clearly visible:Real-time view of reward amounts + verification progress

✅One-click application and tracking:Complete tasks to receive benefits

Access method

Backend entrance: Seller Platform homepage → Suggestion column, click "View Incentive Offers"

The peak season is ahead, and the benefits are in hand. Go claim your exclusive subsidy now and let your new products win at the starting line!