Every product enrolled in the Transparency program has a unique code, which is attached to the product as a label or embedded in the packaging design. It plays a vital role in verification at every stage from listing to shipping and delivery.

●Listing creation:When other sellers list or sell the same product, they must upload the corresponding, correct, and unique Transparency program code. Mismatched or reused codes will not pass Amazon's inspection.

● In and out of FBA warehouses:Amazon checks and scans the Transparency program labels on packaging when products enter and leave the warehouse. Counterfeits without labels will not be allowed into the warehouse.

● Buyer receipt: A post-sale information card is included with the package, allowing buyers to scan for verification and jump to the brand's customized landing page for interaction.

The core of this update to the labeling standards is to avoid the risk of warehouse entry delays or rejections due to label recognition issues. After implementing the new rules, you will get:

● Faster and more accurate storage:The optimized label is easier for Amazon warehouses to automatically scan and verify, greatly improving recognition accuracy, even for large-scale shipments.

● Speed up sales:Products that meet the Transparency program labeling requirements will have a simplified processing flow in Amazon's warehousing and distribution system, allowing protected products to start selling faster and ensuring your shipments are listed in time for major promotions.

● Standardized scanning process:Improve product verification accuracy

This update involves changes in label style, additions, and minor adjustments to position, mainly focusing on the following three changes:

Before the outbreak of promotional traffic, please make sure to complete the following actions:

● Please prioritize using labels 3, 4, or 6:These three types of labels combine the Transparency program code with the product barcode, naturally meeting the labeling distance requirements,improving product verification accuracy and accelerating storage, while also making the labeling process time-saving, effortless, and space-saving.

● Alternative plan: If you cannot use labels 3, 4, or 6, you can also use labels 1, 2, 5, or custom designs. Please strictly control the supply chain labeling process and standards, self-test label distance, and ensure compliance with the "2.5 cm close distance" principle.

After selecting the label, you must also strictly respect the details of the labeling standards, otherwise, it will directly affectOPR review.

If you have any questions about Amazon, you canuse the link ( https://wsurl.cc/wg4chn) or scan the codeto contact the official customer development manager: