Amazon released a new regulation titled "New Product Name Requirements Effective January 21, 2025" on January 3rd. The content indicates that over time, Amazon has found that product names have become increasingly longer and sometimes contain redundant words or characters, which can reduce buyers' confidence in shopping.

Therefore, they will update the product name policy to standardize product information and improve the shopping experience in the Amazon marketplace. These new policy changes help ensure that product names are clear, concise, and consistent.

The specific contents are as follows:

• 1. For most product categories, the product name cannot exceed 200 characters (including spaces).

• 2. Special characters !, $, ?, _, {, }, ^, -, and   cannot be used unless these characters are part of the brand name.

• 3. There should be no repeated words in the product name. Prepositions, articles, and conjunctions are excluded.

This new regulation will take effect on January 21, 2025. From January 21st, all product name changes must comply with the updated policy, and sellers can view and fix any non-compliant product names in Manage Inventory.

In addition, Amazon will provide adjustment suggestions for non-compliant product names to brand owners in the product information update review. Brand owners have 14 days to take action based on the suggestions.

During this process, the product will remain for sale, and sellers can still edit the product name as long as the change complies with the new policy requirements.

The first and second items of this new regulation have actually been in place before, especially the second item. If the title length exceeds 200 characters, it cannot be uploaded successfully.

The second item also exists. Although Amazon does not enforce it strictly, most sellers are very standardized in this regard.

What everyone discusses most heatedly and is also the most troublesome is the third item that there should be no repeated words in the product name. Prepositions, articles, and conjunctions are excluded.

The content of this item has always been just Amazon's optimization suggestion, suggesting that people should not repeatedly stack keywords, but it has not been enforced. However, everyone knows that the weight of the title in the listing is the highest, so they all want to write the core keywords into the title as much as possible, which inevitably leads to repeated words.

Now that the new regulation has been released, many sellers are facing the problem of having to modify a large number of listing titles, and there is only a 14-day rectification period.