In the first half of 2026, Huakai Yibai achieved operating revenue of RMB 3.976 billion, down 12.38% year on year; net profit attributable to shareholders of the listed company was RMB 165 million, surging 349.09% year on year. The company's profitability recovered significantly, with net profit growth far outpacing revenue performance.

Huakai Yibai mainly relies on its wholly owned subsidiaries Yibai Network and Tongtuo Network to carry out cross-border export e-commerce. Leveraging domestic supply chain resources and targeting overseas consumers, it mainly sells Chinese-made products on third-party cross-border e-commerce platforms such as Amazon, Walmart, AliExpress, Temu, and TikTok.

Its business is divided into three segments: general merchandise, premium goods, and the Yimai cross-border ecosystem platform.

1. General Merchandise Business

The general merchandise business features broad category coverage, a large number of SKUs, high cost performance, and a focus on operations over branding. Its products cover more than ten categories, including home and garden, industrial and commercial supplies, auto and motorcycle parts, outdoor sports, and 3C electronics.

In the first half of 2026, revenue from the general merchandise business was RMB 2.657 billion, accounting for 66.81% of total revenue and down 19.24% year on year; about 1.05 million SKUs were on sale during the reporting period, with an average order value of RMB 114.56.

2. Premium Goods Business

The premium goods business focuses on high-potential categories such as pet supplies, furniture and home goods, and maternal and baby toys. In the first half, it achieved revenue of RMB 996 million, accounting for 25.04% of total revenue and up 11.56% year on year; about 16,500 SKUs were on sale, with an average order value of RMB 307.19, significantly higher than that of the general merchandise business.

3. Yimai Cross-border Ecosystem Platform (Easemate Trader)

The Yimai Cross-border Ecosystem Platform is the company's integrated service platform for small and medium-sized cross-border sellers and suppliers. Leveraging supply chain resources, its self-developed information systems, and its operations team, it connects the supply chain from production to overseas sales, empowering small and medium-sized industry participants and promoting the standardized and intelligent development of the cross-border industry.

In the first half of 2026, the Yimai platform achieved revenue of RMB 305 million, accounting for 7.66% of total revenue; revenue was RMB 319 million in the same period last year, down 4.52% year on year; the number of partner merchants expanded to 307, up 5.50% from 291 at the end of 2025.

4. Revenue by Region

In the first half of 2026, revenue and share by region were as follows:

North America: RMB 2.007 billion, 50.49%

Europe: RMB 1.297 billion, 32.64%

Asia: RMB 517 million, 13.02%

Oceania: RMB 103 million, 2.59%

South America: RMB 21 million, 0.54%

Other regions: RMB 9 million, 0.23%

5. Revenue by Sales Channel

Revenue and share by channel were as follows:

Amazon: RMB 2.719 billion, 68.39%

Walmart: RMB 178 million, 4.49%

AliExpress: RMB 148 million, 3.72%

OZON: RMB 83.4 million, 2.10%

Temu: RMB 65 million, 1.64%

Other platforms: RMB 781 million, 19.66%

6. Revenue by Category

Home and garden: RMB 1.294 billion, 32.54%

Industrial supplies: RMB 608 million, 15.30%

Auto and motorcycle supplies: RMB 485 million, 12.20%

Outdoor products: RMB 416 million, 10.47%

Electronics: RMB 303 million, 7.63%

Health and beauty: RMB 185 million, 4.68%

Pet supplies: RMB 160 million, 4.03%

Maternal and baby products: RMB 148 million, 3.72%

Film and photography: RMB 111 million, 2.80%

Crafts and collectibles: RMB 99 million, 2.51%

Other products: RMB 144 million, 3.64%

(Source: Cifnews Editorial Team)

Source: Cifnews
Original link: https://www.cifnews.com/article/188548