Overview of the Event Core

Attention all sellers! Amazon's North America site (USA, Canada) Spring Promotion will officially start from March 25th to March 31st. This is not only an excellent opportunity for the launch of new products and traffic accumulation but also an important rehearsal for the whole year's sales.

Global Layout Overview

At the same time, spring promotions on other sites are also ready. It is recommended that sellers carry out global layout according to the rhythm of each site:

(1) North America: March 25th - March 31st (see the guide below)

(2) Japan: Spring promotion schedule announced - Phase 1: March 3rd to March 9th; Phase 2: March 31st to April 6th. The scale is comparable to Black Friday, be sure to seize the traffic peak!

(3) European Site: March 10th - March 16th, spring promotion is ready to go, ten countries jointly seize the seasonal business opportunities.

Key Seasonal Categories

This North American spring promotion will focus on the following seasonal categories:

◆Home Supplies (Spring Decoration, Organization)

◆Fashion Apparel (Spring New Arrivals, Seasonal Essentials)

◆Beauty and Skincare (Spring Skincare, Makeup)

◆Outdoor Sports (Sports Equipment, Outdoor Gear)

◆Gardening Supplies (Lawn Care, Gardening Tools)

Amazon will support the traffic exposure of participating products through the event landing page, combined with on-site and off-site marketing promotion (homepage display, email, push notification, social media, paid advertising, etc.).

Multiple Promotion Types to Match Different Needs

1. Inventory Clearance Promotion: New Marketing Opportunities for Seasonal End-of-Life Products

Inventory clearance promotion is specifically for winter leftovers and last season's popular products, providing sellers with an excellent opportunity to clear inventory. Target categories include fashion, home, kitchen, lawn and garden, toys, electronics, etc.

Submission Requirements:

◆Customer Rating: Above 4.0 stars

◆Best Deal Z Value for Money

US Site - At least 15% discount on the reference price

Canada Site - At least 10% discount on the reference price

◆Lightning Deal Flash Sale

US Site - At least 20% discount on the reference price

Canada Site - At least 15% discount on the reference price

◆Encourage Larger Discounts (30-40%+) to Clear More Inventory

◆Match/Lower Than the Lowest Net Price in the Past 30 Days (Including Coupons)

◆Historical Selling Price

US Site - Lower than the historical selling price in the past 90 days

Canada Site - Lower than the historical selling price in the past 180 days

2. Spring Promotion: A Stage for Brand Quality Products

Spring promotion focuses on large discounts for brand quality products, supporting consumers' seasonal shopping needs. Key categories include daily necessities, lawn and garden, electronics, beauty, fashion, home, kitchen, etc.

This type of promotion is particularly suitable for sellers with spring essentials and Easter-related products, which can gain significant exposure and attention from spring shoppers.

Submission Requirements:

◆Top Performance, Brand Quality Products

◆Customer Rating: Above 4.0 stars

◆Best Deal Z Value for Money

US Site - At least 15% discount on the reference price

Canada Site - At least 10% discount on the reference price

◆Lightning Deal Flash Sale

US Site - At least 20% discount on the reference price

Canada Site - At least 15% discount on the reference price

◆Match/Lower Than the Lowest Net Price in the Past 30 Days (Including Coupons)

◆Historical Selling Price

US Site - Lower than the historical selling price in the past 90 days

Canada Site - Lower than the historical selling price in the past 180 days

How to Submit?

Seller Central > Advertising > Lightning Deals > Create a New Promotion

1. Click "Create a New Promotion"

2. In the eligible activities, select "Spring Promotion", choose the corresponding products, and enter the promotion setting

3. In the "Plan" module, please select "Spring Promotion" to set up participation in the spring promotion activity

B2B Market: Huge Opportunities for Business Purchasing

During the Spring Promotion, we encourage you to submit promotions for your high-potential business purchasing products. Without additional investment, you can achieve dual exposure opportunities for products on the consumer side and enterprise customer side. The Business Purchasing website serves more than 8 million enterprise and institutional customers. Key categories related to the event include office supplies, commercial furniture, home and kitchen, lawn and garden, etc.

According to Amazon's internal data, during the Spring Promotion of 2025, the discounted sales of Business Purchasing increased by more than 80% year-on-year, showing the huge potential of the B2B market.

Submission Method: It is recommended to cooperate with your Business Purchasing account manager to identify high-potential business-related products in the catalog and plan the most attractive promotional methods for enterprise customers.

The Spring Promotion is not only a good time to clear inventory but also a golden period for brand exposure and sales growth. Through reasonable planning and precise execution, sellers can fully reap the benefits of this shopping feast.

Remember, opportunities are always reserved for those who are prepared. Start acting now and be fully prepared for the Spring Promotion of 2026!

If you have any questions about Amazon, you can contact the official customer development manager through the link (https://wsurl.cc/wg4chn) or scan the code: