Sina Technology News, September 28 evening: Shein today announced its first unaudited interim results since listing. For the twelve months ended June 30, 2026, Shein had 291 million active customers, up from 254 million in the same period last year.

In the first half of this year, net revenue reached US$20.1 billion, and total orders grew 6.4% year-on-year to 549 million, with second-quarter orders rising 7.6% year-on-year to 298 million. Adjusted net profit in the second quarter was US$228 million, net cash generated from operating activities was US$813 million, and the company maintained a strong cash reserve of US$15.2 billion as of June 30.

In the second quarter of 2026, driven by continued expansion in categories such as swimwear, sleepwear, sportswear and dresses, Shein's in-house brands MUSERA and Aloruh achieved strong year-on-year growth. Meanwhile, the emerging "SHEIN Xcelerator" business, which empowers fashion brands, continued its strong growth momentum. Among them, womenswear brand AiiRZ saw second-quarter orders increase by more than 50% year-on-year, and new partner brands such as KIZN, Baby Phat and Fashion SZN all reached new sales highs.