The core of Amazon’s tightened Pan-EU rules is that by September 3, 2026, sellers must sync their Netherlands storefront listings; otherwise, orders from Germany, France, Italy, and Spain will revert to EFN cross-border fulfillment, with logistics fees rising by up to 53%. The specific rule changes and required actions are as follows:

📌 Core new rule: Netherlands storefront sync becomes a mandatory requirement

Starting September 3, 2026, all product listings enrolled in Pan-EU must be synced to the Netherlands storefront—in addition to Germany, France, Italy, and Spain—and remain available for sale, otherwise they will lose Pan-EU eligibility. In addition, the Belgium storefront has a follow-up requirement: listings must be synced to Belgium by February 26, 2027.

⚠️ Specific consequences of non-compliance

· Logistics cost surge: Orders from Germany, France, Italy, and Spain will fall back from local FBA fulfillment to EFN cross-border fulfillment, with logistics fees increasing by up to 53%.

· Slower delivery: Local 1–2 day delivery becomes cross-border fulfillment, significantly slowing delivery times.

· Sales loss: Sellers may lose up to 24% of the sales uplift for new FBA products.

· Reduced customer reach: Sellers cannot reach nearly 30 million high-spending customers in the Netherlands and Belgium.

✅ What sellers need to do

1. Sync listings: Use the "Build International Listings (BIL)" tool in Seller Central to bulk-select the Netherlands storefront (and Belgium storefront) and complete listing publication in one click.

2. Complete GPSR information: Each EU storefront must separately upload General Product Safety Regulation (GPSR) compliance information to activate Pan-EU benefits.

3. No extra inventory or VAT registration required: Netherlands orders can share German FBA inventory, and Belgium orders can share German or French FBA inventory.

📋 Other supporting rules in the same period

💡 Special reminder: Sellers in the Poland and Sweden storefronts who submit their EPR registration numbers by September 30 may have the opportunity to recover part of their compliance fees through an invitation-only channel (Poland: €475, Sweden: €800).

Overall, Amazon is shifting from a "multi-country inventory distribution" model to pushing sellers toward "Netherlands-Belgium compliance completion." Any oversight may lead to significantly higher costs or even product delisting. It is recommended to log in to Seller Central as soon as possible and check the affected ASIN list via the path "Inventory → Amazon Logistics European Integration Services Inventory," and prioritize completing the Netherlands storefront sync before September 3.