Amazon IPI video verification is a virtual identity and business authenticity check conducted by Amazon for seller accounts. Its full name is Investigation & Pre-Transfer Investigation. It is mainly used to screen accounts for risks such as fraud, false business operations, and non-compliant account transfers, and is a key part of compliant seller operations.

📋 Core Trigger Scenarios

Account transfer/entity change special review: verify the compliance of the entire store ownership transfer process and confirm that the transfer chain is authentic and traceable.

Routine risk control triggers: the system identifies risk points such as doubtful identity, abnormal account associations, sudden changes in operational data, suspected infringement or counterfeit sales, and initiates verification under Section 3 of the Amazon Services Business Solutions Agreement.

Regular random checks: In 2025-2026, this has been upgraded to a full-account coverage mechanism. Both new and old stores may be randomly selected, and old stores with no violation records may also receive notices.

🔗 Official Verification Process

After receiving the verification notice, visit the designated verification portal: https://sellercentral.amazon.com/mario/ipi/IPISellerVerificationService/global/node/verificationRequired/render

Upload all required materials as prompted, schedule a video call, and you can choose the Chinese service channel first.

The video call lasts about 30 minutes, during which Amazon staff verify identity and business information online.

After verification, send the remaining materials to the designated email address as required and wait for the review result notification.

📝 Required Preparation Materials

The legal representative must hold the original ID/passport within the validity period, with face and document information fully consistent.

Original business license, ensuring that information is clear and unobstructed.

Store-related information: registered email, phone number, last 4 digits of the linked credit card, and receiving account information.

Business proof: bank statements from the last 2 months, product purchase invoices, and supplier cooperation credentials.

If it is an account transfer scenario: complete transfer agreement, fund flow records, and documents showing the timeline of information changes between old and new entities.

⚠️ Key Pitfall Avoidance Points

The legal representative must appear on camera throughout, answer questions naturally and truthfully, and ensure that all statements match submitted materials 100%. Any contradiction will be directly judged as a false statement and lead to failure.

Test the computer camera and microphone in advance, log in with a local clean network, and avoid VPS/Ziniao and similar environments that may prevent camera activation or cause network interruption.

After receiving the notice, complete the scheduled verification within 14 days; overdue accounts will have selling permissions restricted.

For account transfer scenarios, focus on verifying the financial information timeline: the change times of the credit card and receiving account must exactly match the nodes stipulated in the transfer contract. Timeline conflicts will directly trigger a one-vote veto.

There is only one chance for the entire video verification. If failure occurs due to inadequate preparation, appeal is extremely difficult. It is recommended to familiarize yourself with the store's full operational information before participating.