Echotik data
A $5 toy bun can resell for over $100 in rare versions. U.S. shoppers chase restocks, and videos of opening the small steamer have become TikTok hits.
StockX reported in May that sellers turned bun squishies into blind boxes, with some rare styles fetching $100–$200 on resale markets. Buyers want the glitter version, creators film unboxings and collections, and a little bun becomes a repeatedly chased toy.
In October, another Halloween-themed bun squishy emerged. The product and selling method differ from Squishy Bun, but it also comes in a small steamer, with pumpkin, bat, and skull designs. It sold about $990,000 on TikTok US in one month. From ordinary buns to Halloween monsters, why is this business still growing? Nearly $990,000 sold in the last 30 days; demand continues EchoTik data shows this Halloween steamer squishy from JOYIN has total GMV of $1.67 million, with 60,000 units sold. In the last 30 days, it sold 27,993 units and reached $988,600 GMV. That scale is enough to put it on sellers' holiday product watchlists. Looking at the product trend, it took off rapidly in mid-August and has continued selling. In the last 7 days, it sold 7,905 units, about 28% of the 30-day total. With weeks left before Halloween, sellers using EchoTik for holiday products can first check 30-day sales, then 7-day and daily trends, and judge when to test creatives and arrange stock based on holiday purchasing timing.
This product is linked to over 1,000 creators and 3,757 videos. Sellers can find conversion-driving content and study how it presents the product and to which audience.
Bun squishy hype meets Halloween gifting The timing is smart. Squishy popularity has already built awareness among Western users, and Halloween gives consumers another reason to buy. Squishy fans see new holiday designs; gift shoppers see a small toy that fits a gift basket. According to Daily Dot, Boo Basket began as a surprise Halloween game:put candy and small gifts in a basket with a note saying "You've been BOOed." The recipient then passes a basket to someone else. Later, it became a TikTok gifting trend among friends, couples, and family. Boo Basket adds gifting uses to small holiday toys. When shoppers assemble gift baskets, Halloween squishies can enter the purchase list.
This squishy fits well: pumpkin, bat, and skull are classic Halloween elements, and each comes with an independent steamer-style storage box. You can play with it or put it back for display.
In reviews, some say they'll buy it for a granddaughter, others mention it's good for holiday gifting and swapping squishies. Creator videos also call it a "Boo Basket must-have." Holiday demand is already reflected in buying and recommendation scenarios.
The real hook is the squeeze
If it only had Halloween patterns, it could be easily replaced by other small gifts. Its standout features are the transparent look, glitter, and deformation when squeezed.
Pick up an eyeball or Frankenstein, squeeze and stretch: the face distorts, glitter moves inside, and it slowly returns after release. Viewers can understand the play in seconds and expect the texture. Creators often describe the texture as "sugar squish." In EchoTik reviews, buyers praise the glitter and slow rebound; some say appearance and texture are better than water-filled bun squishies. Designs draw attention, and texture gives existing squishy fans a reason to buy another. Sellers can also compare reviews with video selling points to see what buyers actually care about. A 31-second video sells $89,000—how was it shot?
In EchoTik's product videos, the highest-GMV one comes from @tiktok.savvy.
The 31-second video got 9,663,900 plays and about $89,200 in GMV.
At the start, the creator holds two squishies and says, "These two had a baby." That one sentence turns the new product intro into a curiosity hook: what happens when two toys combine? Then she takes out the Halloween bun squishy and explains it's a Halloween-themed sugar dumpling. The glitter, transparent look, and squeeze motion make the "combination" tangible. She says her kids love squishies, so she bought six. Then she opens each lid and squeezes the green Frankenstein, silver skull, and other designs. Each new piece adds fresh colors and expressions, and viewers see the whole set. At the end, she says the link is below, mentions the price, and notes it sells fast. The earlier design, play, and set display give viewers enough to decide. The takeaway is concrete: introduce the new product through familiar toys, show what's new, then explain who it's for and what styles are available. In 31 seconds, product intro and purchase reason are connected. Final thoughts This Halloween steamer squishy rides the bun toy trend and enters holiday gift basket shopping. Its design and texture are intuitive, and creators can show selling points by opening, squeezing, and displaying the set. For sellers, the lesson is: take a product people already like, find a holiday use case, and clearly film the added purchase reason. Use EchoTik to read trends and see when demand rises; find high-converting content from linked videos and break down the presentation; read reviews to verify selling points.Connecting these pieces makes it easier to find products and shooting angles worth testing.
